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Corporate gifting should be amazing. Go behind the scenes at Alyce as we use technology and A.I. to make it happen.

How Branded Should B2B Direct Mail Campaigns Be?

The topic for this week’s best practice focuses on how direct mail campaigns should be approached.  In chatting with customers and prospects that are using Alyce to execute on direct mail campaigns, we get this question every day: how much of our company’s branding should we be putting into direct mail outreach? It depends on …

June 28th, 2018 by Daniel Rodriguez
Jerry Kiesewetter unsplash mailbox photo

It’s Time to Kill the MQL

The topic for this week’s best practice focuses on the problems of MQLs and the importance of creating meaningful relationships.  I recently gave a presentation at the CIC in Boston to a room of forward-thinking marketers about the Trap of Using MQLs to Communicate Value. I’ve shared the slides here, but I wanted to share …

June 26th, 2018 by Daniel Rodriguez
It’s Time to Kill the MQL

B2B Prospecting Emails That Get Responses

The topic for this week’s best practice focuses on the first few sentences of a cold prospecting message. “What is the best message to use?” is probably the most frequently asked question for us here at Alyce (and rightfully so). We all fall victim to being the recipient of horrible sales emails (come on, admit …

June 6th, 2018 by Ryan Eckenrode

It’s Dazzle Time: Top 5 Holiday Corporate Gift Tips from Alyce

The holidays are coming, and here’s one ritual we know you don’t want to repeat this year: the frazzled corporate holiday gift campaign. You know the one we’re talking about: 1st – you wait too long to launch it.   2nd – because you’re late, the whole gift selection process ends up feeling rushed.   …

November 19th, 2017 by Julie Zadow
Holiday Corporate Gift - Snowman

3 Truths We’ve Learned about the Power of Gifts

The weather is changing, the leaves are falling off the trees in the Northeast, and at Alyce, that makes us supremely aware that the Gifting Season is right around the corner.  Since we launched the Alyce gifting platform, we’ve powered thousands of gifting success stories for our clients, so in the spirit of giving, it’s …

October 18th, 2017 by Julie Zadow

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