Ready for ABM? Then You Might Want to Kill This Marketing Metric (Part 2 of 7)
For this post in our ABM series, we checked in with Joe Chernov, B2B expert and Pendo VP of marketing, to talk about why ABM marketers require a metric all their own.
What is ABM, and is it Right for You? (Part 1 of 7)
For this post on ABM basics, we tapped Lisa Ames, VP of marketing at Lucidworks, for her I’ve-been-there insights.
It’s Time to Kill the MQL
The topic for this week’s best practice focuses on the problems of MQLs and the importance of creating meaningful relationships. I recently gave a presentation at the CIC in Boston …