Alyce Named Leader in G2’s Winter 2021 Account-Based Execution Software Grid Report

In this post, we explore G2’s Winter 2021 Reports which recognize Alyce for leadership in 21 categories.

,We are thrilled to announce Alyce was named a Leader in G2’s Winter 2021 Grid Report for Account-Based Execution Software for the fifth quarter in a row, with first-time leadership in the Enterprise and Mid-Market segments.

The Account-Based Execution category has increasingly become more important to buyers looking for a more strategic and effective approach to engaging key prospects and customers. This is the first time G2 has split out enterprise from mid-market in the Account-Based Execution Grid Report due to the increasing competitive offerings in the market, which Alyce has remained a dominant leader in. We are proud to have held on to the #1 spot here for five quarters, even with so many brands competing for that top acknowledgment.

March 29, 2022
Update: Alyce Rated the Best Account-Based Direct Mail Software in the G2 Spring 2022 Grid Report

“Alyce continues to be recognized by their enterprise customers for the results and support they provide the industry with their Personal Experience platform,” said Michael Fauscette, Chief Research Officer at G2. “Rankings on G2 reports are based on data provided to us by real users of the products and help technology buyers find the best software products based on the real-world voice of the user.”

In addition to Alyce being named a Leader in G2’s Winter 2021 Grid Report, we were also recognized as a:

“The agility, leadership, and commitment of our enterprise customers that adjusted their approach to meet the needs of their own customers, and employees this past year has been extraordinary,” said Greg Segall, founder, and CEO of Alyce. “We’re extremely humbled and proud that Alyce could be a strategic part and provide a competitive advantage to our customers this year. Helping them effectively transform their marketing and sales approach during the pandemic, as they put personal relationship building at the center of their strategic initiatives, has been foundational to our approach and the cornerstone of our growth. This end of year award driven by customer feedback means everything. We’re immensely honored to be recognized by G2 with our top leadership position.”

G2 Leaders are measured and determined based on two dynamics: high customer satisfaction and dominating market presence. All awards are solely determined by validated users from confirmed businesses. Their reviews are paired with their sentiment and commentary about the software.

Enterprise companies are turning to Alyce to transform their approach to growing their businesses, looking to create personal experiences and authentic connections that resonate with buyers and customers,” said Sean MacPherson, Head of Customer Success with Alyce. “Beyond supporting the PX platform with customers, the entire Alyce team focuses on becoming a partner and trusted resource to help our customers create trusted, authentic relationships with their audiences and drive growth. The G2 recognition is a testament to our amazing team, who always go out of their way to help our clients be successful.”

Alyce continues to receive positive G2 reviews; showcasing dedication to service, and the value of our platform and approach. Recent review highlights include:

Alyce made it easy to transition to online customer giving.
Not having to confirm the correct physical address has been a game-changer. Being able to set up campaigns for our reps and let them do their thing without needing anything from me has been a huge time saver for both marketing and sales.

~ Ashley Purtzer, Senior Marketing Programs Manager at LogMeIn


Our experience with Alyce has been nothing other than wonderful. We currently use Alyce as part of our ABM program, using the 1:1 gifting as a way to build personal relationships with prospects. The tool is easy to use and integrates with our marketing automation and CRM tools so our sales team can track activities and get alerts when gifts are accepted.

~ Jennifer Toohey, Marketing Programs Manager at One Door


Phenomenal Platform Partner – Highly Recommended!
ALYCE brings more conversations to the table! Prospective clients love the ability to select their own gift and put time on my calendar.

~ Adam Johnson Enterprise Solutions Group at Procore Technologies


The most thoughtful and effective approach for prospecting.
Alyce makes business development prospecting a thoughtful approach. Nothing like having a great conversation and following it up with an Alyce gift. My favorite thing on the marketplace is “choose your own charity.” The world is so chaotic- a little good goes a long way.

~ Shaymus Ferguson, Enterprise Sales, BetterUp


Since its inception, Alyce has been focused on creating real personal experience moments that help businesses grow with the only platform that gives sales, marketing, and customer teams the ability to create individual personal gifts at scale. These Winter awards further underpin Alyce’s position in the enterprise market segment as an easy to implement and use, highly effective solution for ABM, with unparalleled customer support.


Want to learn more about how you can use personal gifting to create and strengthen bonds with your prospects and customers? Reach out!

December 15, 2020
Nina Butler
Nina Butler

A born-again Bostonian and Martha’s Vineyard native (yes, people do actually live there year-round), I attribute my passion for making personal connections in my personal and professional life to my neighborly Island roots. I joined Team Alyce in January 2019 to be a part of a bigger story and have a little fun while doing it :) . While not riding the startup roller coaster, I love spending time traveling with my unbearably cute niece and nephew, attending New England sports championship parades and taking in the sun and sea at my favorite local beaches.