Email Templates for your Next Gifting Campaign

With a shift to digital everything, including digital gifting and direct mail, you now need to get in front of your prospects in their inbox, not just one their desks. Here are some email templates you can swipe to help make your team's lives a little easier.
Digital Gifting Email Templates for you to use today!
join-us-at-youniverse

Our free, virtual event on September 23rd

Tune into sessions led by AWS, HubSpot, Staples, 6sense, and more on how to take impersonal touches and turn them into memorable moments to drive momentum in the customer journey.

As more companies choose to take the digital route for sending gifts, your emails - no matter how delightful - are going to get lost in a sea of prospecting emails. To help you avoid getting lost amidst those other noising, we wanted to share with you our favorite email templates for gifting your prospect.

We've broken these templates down into eight main areas: Donations and Charitable Giving, WFH Gifts, International Gifting, Door Opener Gifting, Pipeline Accelerator Gifting, Cross Sell/Upsell Gifting, Appreciation Gifting, and Prospect Second Touches. Click below to jump to the templates you need:

Donations and Charitable Giving

WFH Gifts

International Gifting

Door Opener Gifting

Pipeline Accelerator Gifting

Cross Sell/Upsell Gifting

Appreciation Gifting

Follow Up Emails 

For the first time you’re reaching out to your prospects

Donations and Charitable Gifting

Option 1
Subject Line: {First name}, let’s spread positivity together
Body:
Hi {First name},

I hope this gift will have a positive impact on you during this unprecedented crisis. You always have the power of choice with Alyce, so feel free to choose a different charity to donate to or exchange it for something else!

At {company}, we help you {value prop}. And right now, having empathy for others and building these bonds is more important than ever.

Looking forward to hearing your feedback on how {company} can help {value prop} with {prospect company}’s {prospect’s target market}.

Warm wishes,

{Account Owner}

Option 2
Subject Line: {First name}, want to help make a difference?
Body:
Hi {First name},

Here at {company}, we take giving back seriously and want to extend this invitation to give back across our network.

I hope you use this gift to donate to a charity that speaks to you so that we can all bring some positivity into the world that needs it right now.

You always have the power to choose so feel free to choose a different charity to donate to or exchange it for something else!

At {company}, we help you {value prop}. And right now, having empathy for others and building these bonds is more important than ever.

Looking forward to hearing your feedback on how {company} can help {value prop} with {prospect company}’s {prospect’s target market}.

Stay healthy,

{Account Owner}

Option 3
Subject Line: A gift of giving for you

Hey {first name},

In uncertain times it always feels better to help those who are less fortunate than ourselves.

I hope this gift will bring some positivity to your day and help you feel better about the current time. You always have the power of choice with your gift, so feel free to choose a different charity to donate to or exchange it for something else!

At {company}, we help you {value prop}. And right now, having empathy for others and building these bonds is more important than ever.

Looking forward to hearing your feedback on how {company} can help {value prop} with {prospect company}’s {prospect’s target market}.

Best,

{Account Owner}

Looking for more email templates to use? Check out our follow-up email, thank you emails, and prospect outreach cadence templates here!

For WFH Gifts

Option 1
Subject Line: Something for the home office

Hi {first name},

Nothing feels better than a put together workspace and I hope this gift helps bring your WFH setup a little more joy.

Have something like this already? Feel free to exchange this gift for something else or donate the dollar value to a charity of your choice!

At {company}, we help you {value prop}. During this unprecedented time, we like to turn our outlook to the positive and would love to show you how {company} can help.

Looking forward to hearing your feedback on how you think {company} can help {value prop} with {prospect company}’s {prospect’s target market}.

Talk soon,

{Account Owner}

Option 2
Subject Line: {First name}, looking for the final touch on your new workspace?

There’s a sense of relief that comes with completing a home project, and putting the finishing touches on your new home office can bring you some much needed relief at this crazy time.

Have something like this in your setup already? You can exchange this gift for something else or donate the dollar value to a charity of your choice!

At {company}, we help you {value prop}. During this unprecedented time, we like to turn our outlook to the positive and would love to show you how {company} can help.

Looking forward to hearing your feedback on how you think {company} can help {value prop} with {prospect company}’s {prospect’s target market}.

Chat soon,

{Account Owner}

Option 3
Subject Line: Hope this helps you feel more “at work”, at home

As you’re settling into the new home office, I figured adding some finishing touches can make you feel more comfortable “at work” during this crazy time.

Have something like this in your setup already? You can exchange this gift for something else or donate the dollar value to a charity of your choice!

At {company}, we help you {value prop}. We’d love to turn our outlook to the positive and show you how {company} can help, even during uncertain times.

Looking forward to hearing your feedback on how you think {company} can help {value prop} with {prospect company}’s {prospect’s target market}.

Chat soon,

{Account Owner

Looking for more email templates to use? Check out our follow-up email, thank you emails, and prospect outreach cadence templates here!

International Gifting Email Templates

Option 1: Rep Their Favorite Team
GIFT OPTIONS: Adidas and Nike Gift Cards

Subject Line: {{Name}} + Manchester United + {{Your Company Name}
Hey {{name}}, Whether you’ve been a Manchester United fan since Ryan Giggs was on the field or you’re more of a new fan to the league, I wanted to shoot you over this adidas gift card to get yourself some gear before the next game.

Of course, if this gift doesn’t suit you please feel free to exchange it in the marketplace for something that does, or donate the dollar value to the charity of your choice. Just like the best football players are creative, nimble, and problem solve in the moment —so are {{YOUR COMPANY’S PERSONA}}.

But, you could also use some help. That’s what {{COMPANY NAME}} is all about, we {{COMPANY VALUE PROP}} and help {{PERSONAS}} solve their day to day problems creatively.
Can I show you how this would work for {{PROSPECT COMPANY}}?

Let’s Chat, {{Your Name}}

Option 2: For the Foodie
GIFT CARD OPTIONS: Waitrose, John Lewis & Partners, Asda, and Tesco

Subject Line: {{Name}}, your recipe for success in this email

Hey {{name}},With {{season}} in full swing, I’ve been exercising my cooking skills with some new recipes and figured I’d send along a way to get some ingredients of my favorite recipes.

Of course, if this gift doesn’t suit you please feel free to exchange it in the marketplace for something that does, or donate the dollar value to the charity of your choice.

Just like we plan ahead to prep a meal for any reason to celebrate, or as we prep for a new {{quarter, month, fiscal year}}, how are you planning on {{SOLVING THE PROBLEM YOUR COMPANY SOLVES}}?

That’s what {{COMPANY NAME}} is all about, we {{COMPANY VALUE PROP}} and help {{PERSONAS}} solve their day to day problems creatively.

Can I show you how this would work for {{PROSPECT COMPANY}}?

Let’s Chat,
{{Your Name}}

Option 3: For the Traveler

GIFT CARD OPTIONS: Hotel gift card, flight gift card

Subject Line: {{Name}}, is your {{product category}} ready to takeoff?

Hey {{name}}, Wanderlust has been on the brain and what better way to relax, reset, and get ready for the rest of the {{year, month, quarter}} with a little trip! I hope you enjoy this gift card and take a well deserved vacation or staycation.

Of course, if this gift doesn’t suit you please feel free to exchange it in the marketplace for something that does, or donate the dollar value to the charity of your choice.

As we start to think about where this trip could take you, I can’t help but ask where you’re taking your {{AREA OF FOCUS}} into the rest of this year.

If you’ve been thinking about a {{YOUR PRODUCT CATEGORY}} solution, {{YOUR COM-PANY}} could be the right fit. From {{value prop}} to {{value prop}}, our customers see a {{ROI}} when they use our productWant to see how this could work for {{prospect’s company}}?

My calendar is open!
{{Your Name}}

Door Opener Gifting Email Templates

Option 1
Gift Options: Yeti Tumbler

Subject Line: A gift for you to stay hydrated!

Hi [first-name], [my-first-name] here from [company]—sending over this Yeti I thought you’d enjoy on a walk or coffee break!

You’re welcome to exchange this for something else, or donate to a charity of your choosing if you prefer. At [company], we help folks (INSERT COMPANY VALUE PROP).

I’d love to find some time to chat through if we could do the same for you and [recipient-company]. I’ve attached my calendar to this email to easily find a time to connect. Grab a gift you’ll enjoy and a time that works for you to chat.

Looking forward to it!

Cheers, [my-first-name]

Option 2
Gift Options: Bluetooth Speaker

Subject Line: A gift for you to keep the music playing!

Hi [first-name], [my-first-name] here from [company]—sending over this Bluetooth speaker I thought you’d enjoy while spending some time outside before fall comes!

You’re welcome to exchange this for something else, or donate to a charity of your choosing if you prefer.

At [company] we help folks (INSERT COMPANY VALUE PROP). I’d love to find some time to chat through if we could do the same for you and [recipient-company]. I’ve attached my calendar to this email to easily find a time to connect.

Grab a gift you’ll enjoy and a time that works for you to chat.
Looking forward to it!

Cheers, [my-first-name]

Option 3
Gift Option: Lula’s Garden Glow Garden

Subject Line: A gift for a green thumb!

Hi [first-name], [my-first-name] here from [company]—sending over this Glow Garden I thought would be a nice addition to your home office!

You’re welcome to exchange this for something else, or donate to a charity of your choosing if you prefer.

At [company] we help folks (INSERT COMPANY VALUE PROP). I’d love tofind some time to chat through if we could do the same for you and [recipient-company].

I’ve attached my calendar to this email to easily find a time to connect. Grab a gift you’ll enjoy and a time that works for you to chat.
Looking forward to it!

Cheers, [my-first-name]

Option 4
Gift Options: PowerBot Bamboo Multi Charging Station

Subject Line: A gift to make sure you’re always charged

Hi [first-name], [my-first-name] here from [company] —sending over this Multi Charging Station to ensure all your electronics never run out of juice!

You’re welcome to exchange this for something else, or donate to a charity of your choosing if you prefer. At [company] we help folks (INSERT COMPANY VALUE PROP).

I’d love to find some time to chat through if we could do the same for you and [recipient-company].

I’ve attached my calendar to this email to easily find a time to connect. Grab a gift you’ll enjoy and a time that works for you to chat.
Looking forward to it!

Cheers, [my-first-name]

Want more templates? Download our full guidebook for templates across the buyers journey here!

Pipeline Progressing Gifting Email Templates

Option 1

Subject Line: Their Company Name} <> {Your Company Name}
Hi [first-name], I

t’s been so great chatting with you about (INSERT WHERE YOU ARE IN THE SALES PROCESS).

I’m looking forward to continuing the conversation about how [company] and [recipient-company] can work together!

I wanted to send a little something your way I thought you’d enjoy! Hope this [gift-name] suits you—please feel free to exchange or donate it if you prefer.

Would love to find a time to keep our chat going. I’ve connected my calendar to this invitation for us to seamlessly find a time to connect.

Grab a gift you’ll enjoy and a time that suits you. Looking forward to it!

Cheers, [my-first-name]

Option 2 - Add a Question Required Action

Question to be answered: Who else from your team would benefit from joining the conversation?When can we expect to hear back about our contract?

Subject Line: A gift for you because you deserve it!

Hi [first-name], It’s been so great chatting with you about (INSERT WHERE YOU ARE IN THE SALES PROCESS).

I’m looking forward to continuing the conversation about how [company] and [recipient-company] can work together!

I wanted to send a little something your way I thought you’d enjoy! Hope this [gift-name] suits you—please feel free to exchange or donate it if you prefer.

Excited to keep the conversation going—looking forward to connecting soon!

Cheers, [my-first-name]

Internal Or Customer Referral Gifting Email Templates

Option 1: Add a required action of a question to be answered

Question to be answered:Please provide the name and email address of the best contact for us to reach out to.

Subject Line: {Product Name} is more fun with friends!

Hi [first-name], Thank you so much for being such a valued partner to [company].

We really appreciate everything we’ve been able to accomplish together! T

o show our appreciation, we wanted to send you this [gift-name]!

We hope you enjoy it—you’re welcome to exchange it, or donate to a charity of your choice if you prefer.

Because of our wonderful partnership, we’d love to chat with (INSERT NAME OF) department about how [company] can help them grow as well.

Are you willing to let us know the best person to reach out to there?

Thank you! [my-first-name]

Cross-sell/Up-sell Gifting Email Template

Option 1

Post Gift CTA Optional for more information on the new product.

Subject Line: You’re Invited to meet the new and improved {product name}

Hi [first-name], Thank you for being such a valued partner with [company]!

We wanted to send this [gift-name] your way to show our appreciation.

You’re welcome to choose something else or donate to the charity of your choosing if you prefer!

We’re also excited to introduce (INSERT 1-2 SENTENCES ABOUT NEW PROD-UCT). After accepting your gift, you’ll be redirected to learn more about this (PRODUCT NAME).

We’d love to find some time to chat more about this and how it will benefit [recipient-company].

Looking forward to it!Cheers, [my-first-name]

Option 2

Post Gift CTA Optional for more information on the new product.

Subject Line: Championing {Product Name} is a team sport!

Hi [first-name], Thank you for being such a valued partner with [company]!

We wanted to send you this [gift-name] as a token of our appreciation for all the great work we’ve been able to accomplish together.

You’re welcome to choose something else or donate to the charity of your choosing if you prefer.

Because of our wonderful partnership, we’d love to chat with (INSERT NAME OF) department about how [company] can help them grow as well.

Are you willing to let us know the best person to reach out to there?

Thank you! [my-first-name]

 

Prospect/Champion/Customer Appreciation Gifting Email Template

Subject Line: A thank you, from {your company}

Hi [first-name], Thank you for being such a valued partner with [company]!

Sending a little something your way as a token of appreciation for everything we’ve accomplished together to date.

Really excited to continue all the wonderful work we’ll do together.

Hope you’ll enjoy the gift!

Cheers, [my-first-name]

Want more templates? Download our full guidebook for templates across the buyers journey here!

If your prospect has viewed your gift but hasn’t accepted

In this section we’re suggesting using a video tool like Drift Video or Vidyard to send your prospects a personal video. In those videos address your prospect by name, yes make one for each of your prospects. Tell them more about your product or service and the gift you sent them. Think Youtube, not Hollywood. Make your videos authentic and human and you’ll see results with this digital gifting strategy.

Option 1
Subject Line: A gift and a video!

Hey {first name},

I recorded a quick video for you!

{INSERT VIDEO HERE}

It looks like you had the chance to see the gift I sent over. If that doesn’t suit you right now, please feel free to exchange it for something else on the marketplace that you’d prefer, or donate the value of the gift to a charity of your choice.

Let me know your thoughts on the video and how {company name} can help {prospects company} with {value prop}!

Looking forward to hearing from you,
{Account Owner}

Option 2
Subject Line: {First name}, check this out

{INSERT VIDEO HERE}

How’d you like the gift I sent over? If it’s not something you want right now, please feel free to exchange it for something else on the marketplace that you’d prefer, or donate the value of the gift to a charity of your choice.

Let me know your thoughts on the video and how {company name} can help {prospects company} with {value prop}!

Let’s chat soon!

{Account Owner}

 

So there you have it. Some real email templates that your team can swipe right now to use in your digital gifting outreach!

Now, your digital gifting strategy doesn't have to only include donations or work from home gifts. We have a whole list of gift ideas you can send to people during this time that you can tweak the emails for but we hope this gives you some good copy to use as inspiration in your digital gifting!

Looking for more email templates to use? Check out our follow-up email, thank you emails, and prospect outreach cadence templates here!

March 30, 2020
Sara P.

Hiya! I'm Sara and I joined Alyce in February of 2020 as the Brand Content Manager. If you have any feedback at all on what you've read, heard, or watched from us please let me know! When I'm not doing some sort of physical activity, you can find me reading David Sedaris, listening to a true crime podcast, or re-watching the same show over and over again on Netflix.


5 comments on “Email Templates for your Next Gifting Campaign


Leave a Reply

Your email address will not be published. Required fields are marked *

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

You may use these HTML tags and attributes:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Email Templates for your Next Gifting Campaign

Read: 11 min
YOUniverse 2021 agenda is HERE! 🥳See who's speaking →
+