Emails That Our Team is Using In Our Digital Gifting

With a shift to digital everything, including digital gifting and direct mail, you now need to get in front of your prospects in their inbox, not just one their desks. Here are some email templates you can swipe to help make your team’s lives a little easier.

Digital Gifting Email Templates for you to use today!

Has an email ever delighted you? What did it include? Amazing copy? A great ask? Valid examples? What about a gift? That’s delightful. And as more companies choose to take the digital route for sending gifts, soon these delightful emails are going to get lost in inboxes.

We don’t want that to happen to you and we didn’t want that to happen to us, so we sat down with our sales and marketing teams to come up with some email templates to help make sure your delightful emails do just that – delight with our digital gifting.

Donations and Charitable Giving

WFH Gifts

2nd Touches for Prospects

For the first time you’re reaching out to your prospects

Donations and Charitable Gifting

Option 1
Subject Line: {First name}, let’s spread positivity together
Body:
Hi {First name},

I hope this gift will have a positive impact on you during this unprecedented crisis. You always have the power of choice with Alyce, so feel free to choose a different charity to donate to or exchange it for something else!

At {company}, we help you {value prop}. And right now, having empathy for others and building these bonds is more important than ever.

Looking forward to hearing your feedback on how {company} can help {value prop} with {prospect company}’s {prospect’s target market}.

Warm wishes,

{Account Owner}

Option 2
Subject Line: {First name}, want to help make a difference?
Body:
Hi {First name},

Here at {company}, we take giving back seriously and want to extend this invitation to give back across our network.

I hope you use this gift to donate to a charity that speaks to you so that we can all bring some positivity into the world that needs it right now.

You always have the power to choose so feel free to choose a different charity to donate to or exchange it for something else!

At {company}, we help you {value prop}. And right now, having empathy for others and building these bonds is more important than ever.

Looking forward to hearing your feedback on how {company} can help {value prop} with {prospect company}’s {prospect’s target market}.

Stay healthy,

{Account Owner}

Option 3
Subject Line: A gift of giving for you

Hey {first name},

In uncertain times it always feels better to help those who are less fortunate than ourselves.

I hope this gift will bring some positivity to your day and help you feel better about the current time. You always have the power of choice with your gift, so feel free to choose a different charity to donate to or exchange it for something else!

At {company}, we help you {value prop}. And right now, having empathy for others and building these bonds is more important than ever.

Looking forward to hearing your feedback on how {company} can help {value prop} with {prospect company}’s {prospect’s target market}.

Best,

{Account Owner}

For WFH Gifts

Option 1
Subject Line: Something for the home office

Hi {first name},

Nothing feels better than a put together workspace and I hope this gift helps bring your WFH setup a little more joy.

Have something like this already? Feel free to exchange this gift for something else or donate the dollar value to a charity of your choice!

At {company}, we help you {value prop}. During this unprecedented time, we like to turn our outlook to the positive and would love to show you how {company} can help.

Looking forward to hearing your feedback on how you think {company} can help {value prop} with {prospect company}’s {prospect’s target market}.

Talk soon,

{Account Owner}

Option 2
Subject Line: {First name}, looking for the final touch on your new workspace?

There’s a sense of relief that comes with completing a home project, and putting the finishing touches on your new home office can bring you some much needed relief at this crazy time.

Have something like this in your setup already? You can exchange this gift for something else or donate the dollar value to a charity of your choice!

At {company}, we help you {value prop}. During this unprecedented time, we like to turn our outlook to the positive and would love to show you how {company} can help.

Looking forward to hearing your feedback on how you think {company} can help {value prop} with {prospect company}’s {prospect’s target market}.

Chat soon,

{Account Owner}

Option 3
Subject Line: Hope this helps you feel more “at work”, at home

As you’re settling into the new home office, I figured adding some finishing touches can make you feel more comfortable “at work” during this crazy time.

Have something like this in your setup already? You can exchange this gift for something else or donate the dollar value to a charity of your choice!

At {company}, we help you {value prop}. We’d love to turn our outlook to the positive and show you how {company} can help, even during uncertain times.

Looking forward to hearing your feedback on how you think {company} can help {value prop} with {prospect company}’s {prospect’s target market}.

Chat soon,

{Account Owner

If your prospect has viewed your gift but hasn’t accepted

In this section we’re suggesting using a video tool like Drift Video or Vidyard to send your prospects a personal video. In those videos address your prospect by name, yes make one for each of your prospects. Tell them more about your product or service and the gift you sent them. Think Youtube, not Hollywood. Make your videos authentic and human and you’ll see results with this digital gifting strategy.

Option 1
Subject Line: A gift and a video!

Hey {first name},

I recorded a quick video for you!

{INSERT VIDEO HERE}

It looks like you had the chance to see the gift I sent over. If that doesn’t suit you right now, please feel free to exchange it for something else on the marketplace that you’d prefer, or donate the value of the gift to a charity of your choice.

Let me know your thoughts on the video and how {company name} can help {prospects company} with {value prop}!

Looking forward to hearing from you,
{Account Owner}

Option 2
Subject Line: {First name}, check this out

{INSERT VIDEO HERE}

How’d you like the gift I sent over? If it’s not something you want right now, please feel free to exchange it for something else on the marketplace that you’d prefer, or donate the value of the gift to a charity of your choice.

Let me know your thoughts on the video and how {company name} can help {prospects company} with {value prop}!

Let’s chat soon!

{Account Owner}

 

So there you have it. Some real email templates that your team can swipe right now to use in your digital gifting outreach!

Now, your digital gifting strategy doesn’t have to only include donations or work from home gifts. We have a whole list of gift ideas you can send to people during this time that you can tweak the emails for but we hope this gives you some good copy to use as inspiration in your digital gifting!

If you’d like to get some more tips on how to be relevant and build trust in your marketing efforts, check out our latest webinar on building a community and fostering a sense of trust through your customers.

March 30, 2020
Avatar
Sara P.
Hiya! I'm Sara and I joined Alyce in February of 2020 as the Brand Content Manager. If you have any feedback at all on what you've read, heard, or watched from us please let me know! When I'm not doing some sort of physical activity, you can find me reading David Sedaris, listening to a true crime podcast, or re-watching the same show over and over again on Netflix.

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Emails That Our Team is Using In Our Digital Gifting

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