Events are supposed to be special. That’s why they’re called events.
Make the most of your event marketing strategy with Alyce’s thoughtful before, during, and after approach
Make it an event to remember
Incentivize attendance at your booth or webinar with personal outreach
during the event
Create and cement relationships with branded swag select cards
Build your pipeline with a well timed and respectful follow-up from your event
Drive registrations with purposeful actions
After you’ve created your target list or personas, it’s time to get personal. Boost pre-event engagement by sending a relatable gift to every possible attendee using Alyce’s research and recommendations. Then use a Post-Gift CTA to drive them to the registration page. Or gift them after they’ve registered as a thank you.
Cheap swag at events makes you look cheap
Managing and shipping swag to your events is costly, bothersome and a poor customer experience. Other than that it’s perfect. But with your own swag marketplace, you skip the hassle and drive more delight. Give high-value prospects a premium experience and track the results in real-time.
Face-to-Face over the internet
There’s no reason that a webinar can’t be a great personal experience even though it’s virtual. As long as you take the same Alyce approach. By being relatable, relevant, and respectful you’ll boost your attendees, engagement, and conversions.
Follow up to drive pipeline
Attending events or creating webinars is no simple thing so you need to make them count. And it’s easy to get lost in the details of the day. So many companies forget the most important part. Effective follow-up is the difference between a lead and an opportunity. Personal gifting is a respectful way to drive the next steps while deepening the relationship.