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State of Swag 2020: How B2B Swag Management and Usage is Shifting

We set out to learn a bit more about how swag is currently used and managed by B2B companies to learn more about what needs to change moving forward.

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Support Charities That Are Helping Those Affected By COVID-19

All around us, there are communities that are being affected by the COVID-19 virus, whether they’re in our own communities or around the world. Below is more information on some organizations helping out in this crisis, as well as links to donate directly today.

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No more #DirectFails!🙅‍♀️ Don’t send direct mail to an empty office. Instead, create a Personal Experience.

As more companies move to remove workforces, don’t halt your direct mail efforts and flood the digital space with more noise to try to grab your prospect’s attention. Create a process that’s all about them. Because that’s how you create relationships in the first place.

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Alyce: A Leader in ABM Execution, and it’s Just the Beginning

In this post, we explore G2’s Winter 2020 ABM Execution Report, which has named Alyce a “Leader” in the ABM Execution category.

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Beyond CCPA – Why Being Good Stewards of Data Matters

We’re in a new global frontier where addressing the data rights, transparency and interest of individuals has become more than compliance and executive-level imperatives – it’s just good business. Here is how we think about it at Alyce.

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Top 10 Gifts that Pay It Forward

The holiday season is a whirlwind of giving and receiving, and it’s easy to get wrapped up in it all (no pun intended). However, with so many vendors making it a point to pay it forward, you can now shop more responsibly.

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The Real Impact of Rethinking Swag

See what Okta for Good’s Anna Currin shared with us about rethinking swag, and how companies can change the idea of “stuff we all get” into “stuff we’re able to give.”