Personalization and Personal are Not the Same Thing
Personalization is the repeatable process to create something that appears individualized. Personal is something far more individualistic and even emotive.
What is a Moment?
I moved back to Boston in late 2013 to a neighborhood just outside the city called Jamaica Plain. Affectionately nicknamed JP, it is a working-class neighborhood known for its generationally …
Making The Switch To Personal: 8 Takeaways from YOUniverse
Did you miss out on our virtual event YOUniverse? No need to re-watch the sessions if you don’t have time, read these 8 takeaways from YOuniverse speakers.
Why We Created A Category: Introducing Personal Experience
When I had my daughter, I realized the world wasn’t about “me” anymore. Every “me” became “you”. This new “you” approach from raising my daughter opened my eyes to the fact that the world just needs more “you.” So I built the core of the business to be all about “you.” The vision. The business model. The values. The experience.
Where Personalization Misses The Mark in Customer Experience
With vendors all looking the same and the logical decision-making happening without you, the only way you can win new business these days is to figure out how to stimulate an emotional responses throughout the customer experience.
Keep Your Relationships Moving Forward With 8 Post Gift CTAs
It’s hard to capture your target market’s attention, so when you do it’s important to make the most of their attention. Using the Post-Gift CTA with Alyce, you can direct your prospects to the next stage in their buyers journey after they accept a gift.
Get Closer To Your Customers With These 8 Video Landing Pages Plays
Video is taking over the world – in a good way. Buyers are turning to video as their preferred content channel to learn more about the companies they want to do business with.
Introducing Video Landing Pages by Alyce
Create standout digital experiences for prospects and customers with relevant video landing pages with content that boosts engagement of personal gifting campaigns.
The Alyce Match Program
Everyone loves to give back. That’s why we added charitable donations as a gift in our product and match the most popular charitable donation every quarter.
The Ultimate Guide To Personal Gifting
Let me tell you a story about the time my father received the worst piece of direct mail, ever. It happened just after he lost his parents. And if you’ve …
The TL;DR of the Creating Community and Customer Connectivity Webinar
Building trust is what marketers and sales reps need to start doing sooner rather than later. By creating relationships with customers, you create a network larger than your own business to provide a trustworthy voice surrounding your brand and product.
Emails That Our Team is Using In Our Digital Gifting
With a shift to digital everything, including digital gifting and direct mail, you now need to get in front of your prospects in their inbox, not just one their desks. Here are some email templates you can swipe to help make your team’s lives a little easier.