Blog

Personal Experience

Read more

The TL;DR of the Creating Community and Customer Connectivity Webinar

Building trust is what marketers and sales reps need to start doing sooner rather than later. By creating relationships with customers, you create a network larger than your own business to provide a trustworthy voice surrounding your brand and product.

Read more

How We Digitized Our Own Gifting Strategy While Staying Personal

And up until a few weeks ago, we were using Alyce in it’s traditional model. Like every marketing team out there we’ve had to pivot our strategies away from the way we had previously been executing most programs. Quickly.

Read more

How to Activate And Engage Your Virtual Event Attendees

A few weeks ago, we ran a webinar about how to make the most out of physical events going digital, feel free to check out the TL;DR version of that webinar on our blog!

Read more

The TL;DR of the DirectFail Webinar

Want the recording from this webinar? Check it out here! Last week, our Sr Product Marketing Manager, Blake Grubbs, and Brand Content Marketing Manager, Sara Pion, put on a webinar we called “Don’t Make Direct Mail a DirectFail”, where they…

Read more

TL;DR of the Lets Get Phygital Webinar: Bring The Physical To The Digital World

Last week, our director of demand gen, Nina Butler, and director of customer marketing, MK Getler, put on a webinar we called “Let’s Get Phygital”, where they explored how you can stay personal with your digital events and bring the physical world into the digital world.

Read more

Calzones & Empathy: The Psychology of Being Personal

Having empathy for others is integral to building personal relationships. But what does this look like in a business context, and furthermore, what is the true value it affords?

Read more

I’m a Person, Not a Persona. Sell to me that way.

As marketers and sellers, we’ve all been guilty of selling to the persona at one point in time. However, creating relationships, and tugging on the strings of what someone actually cares about outside of their 9 to 5 is what gets an emotional response and makes someone want to buy from you.

Read more

Personal v. Personalized

Personalization is merely a surface-level understanding of a customer; a small attempt to provide better service by being relevant. But it’s not personal. Chet was personal.

Read more

Can Technology Actually Make You More Personal?

For the 6th post in our series, “Alyce 360,” Senior Product Marketing Manager Blake Grubbs explores how to build your tech stack to deliver personal experiences at scale