Personal Experience

As marketers and sellers, we’ve all been guilty of selling to the persona at one point in time. However, creating relationships, and tugging on the strings of what someone actually cares about outside of their 9 to 5 is what gets an emotional response and makes someone want to buy from you.

Personalization is merely a surface-level understanding of a customer; a small attempt to provide better service by being relevant. But it’s not personal. Chet was personal.