Ultimate Guide to Personal Gifting at Digital Events

Whether you are planning a 10,000+ person virtual experience, or an intimate roundtable, take advantage of personal gifting at your next digital event.

ultimate guide to personal gifting at digital events

As field or event marketers, we’re often focused on creating a memorable experience within the event itself. The difference between a good event and a great event is the care and consideration you fold into the experience you create for your event guests pre- and post-event too. The small details go a long way to leave a lasting impression on your attendees. Having a well-thought-out personal gifting strategy at your digital events can create those moments that leave that lasting impression and really “wow” your attendees. 

There are a lot of tools out there to host a virtual event, but very few focused on building a bond between your team, your attendee, and all of the other event attendees. Personal gifting is the ultimate way to establish that bond at scale. By creating a one-to-one personal experience that is relevant, relatable, and respectful for your guests, you can deliver a digital event that will leave them awestruck from start to finish.

After hosting our own digital event, YOUniverse, a few weeks ago we wanted to share with you a few pro-tips to enhance the experience at your next digital event. Below are the ten ways to leverage Alyce to produce an event experience that is not only personal but memorable:

Reimagine Social Experiences

Use Alyce’s personal research to understand your prospect’s interests and then create experiences inspired by those shared interests. Use the interests to invite like-minded prospects and customers to join a virtual meet up you host such as a mixology night or a virtual jam session. You can even use shared interests to pair up virtual event buddies, or structure breakout groups. Nearly every event prioritizes people’s 9-to-5 responsibilities ahead of their #5to9 passions. Bring these two worlds together and help connect your attendees with other attendees who have the same #5to9™ interests!

Pre-event Personal Gifting for Digital Events

Set an Event Theme:

Use Alyce to send gifts to invitees that fit your event theme. Maybe you are hosting a cooking gettogether – send everyone a cookbook or cooking utensil from the Alyce marketplace to make the dish. Or perhaps you want to encourage people to “arrive comfortably” – send them a pair of slippers or headphones to make their remote attendance more enjoyable. 

You could event host a breakfast and learn and hook each invitee up with a digital gift card to order breakfast locally on you. A pre-event gift will create emotional buy-in for the person to show up as you’ve established a relationship built on reciprocity. You can also start with a smaller “seed gift” to drive registrants and then expand on it after the event to those that show. 

We recently sent Rocket notebooks to key prospects we wanted to sign up for YOUniverse. To make the invitation more personal, we enabled each Account Executive with a Video Landing page with giving them the ability to send a personal video invitation to their prospect.

Here’s an example of what our rep, Jen, sent to her prospect, Lauren:

video-landing-page-message
Example: Writing a Message for a Video Landing Page
video-landing-page
Example: Video Landing Page
FROM THE DOOR OPENER TO CLOSED WON, ARE YOU MAKING SURE YOUR ENTIRE SALES CYCLE IS PERSONAL? IF NOT, CHECK OUT THE PX MOMENTS PLAYBOOK. 

Level Up Your Registration Process

Seemless Registration


Use Alyce’s new post-gift CTA functionality to automatically redirect the gift recipient to the event sign-up page once they accept their gift. This will make the registration process really seamless. 

post-gift-cta
Enabling post-gift CTA in Alyce

You can also consider adding your event sign up page redirect to all Alyce prospect gifts you send out in the month leading up to the event just to give it more exposure. 

Drive Registrants and Attendee Show Rates

Consider using gifting to drive registrants and show rates by saying the first xx to register and attend will receive an exclusive gift. This incentivizes show rates and avoids the complexity of running a contest/random drawing.

webinar-registration-gift
Example: Using a gift incentive to drive urgency in registration.

Reward Your Team’s Amplification Efforts

Use Alyce to run a spiff for internal team members (or event speakers) to drive event sign up. For example, the top three team members to drive to most sign-ups get a high-value Alyce gift. This creates a fun and healthy competition while getting the broader team bought in on your social promotion strategy.

incentive-to-amplify
Example: Getting your team involved to amplify the event!

Personal Gifting During a Digital Event

Driving Attendee Engagement

Use Alyce to incentivize in-event engagement. For example, the most active in the group chat, or those that participate in a poll, or post on social media using the event hashtag, get a gift. The possibilities are truly endless, it just depends on how you structure the engagement portion of your event or if you have any kind of gamification built into your event platform. 

Personal Gifting After a Digital Event

Post-Event Communication

Send your post-event follow-up communications through an Alyce gift instead of a standard marketing email. Thank people for attending and then redirect them to the on-demand content using the post gift CTA feature in Alyce. Pro tip – gifting donations as post-event thank you gifts leave a sweet lasting impression on your attendees.  

post-event-communication
Example: Sending an attendee gift after an event.

Reimage your Event Surveying 

Send out a post-event gift to attendees and instead of requiring a meeting as you do in a prospect gift, make the required action be to answer a set of questions about their event experience. People are more likely to offer up feedback if there is a built-in incentive. 

reimagining-event-surveys

FROM THE DOOR OPENER TO CLOSED WON, ARE YOU MAKING SURE YOUR ENTIRE SALES CYCLE IS PERSONAL? IF NOT, CHECK OUT THE PX MOMENTS PLAYBOOK. 

Keep the Personal Connections Going

Leverage Alyce’s new video landing page functionality to add a personal video to your post-event gift. Perhaps the video comes from the session leader, or from your head of marketing or CEO. Send to accept rates skyrocket when you take this one-two punch of personal gifting + video.

Speaker Thank You Gifts

Gift your speakers post-event to thank them for being a part of the experience. Our customers see AMAZING feedback with this personal gesture, and it’s a great emotional bank deposit for these brand promoters!

speaker-thank-you-gift
Example: Speaker thank you gift.


The ABPs of Digital Events

Whether you are planning a 10,000+ person virtual experience, or an intimate roundtable, take advantage of personal gifting at your net digital event. With opportunities to turn one-to-many generic “touches” pre-, during and post-event into truly one-to-one personal experience moments for your event attendees your company can perforate all that digital event noise.

 

Want to learn more? Check out our recent YOUniverse event session, “From Tradeshow to TradeWHOA” to hear how other leaders in the event space are paving the way for new digitally influenced experiences that leave attendees in awe.

PX Moments Playbook

May 20, 2020
Nina Butler
Nina B.
A born-again Bostonian and Martha’s Vineyard native (yes, people do actually live there year-round), I attribute my passion for making personal connections in my personal and professional life to my neighborly Island roots. I joined Team Alyce in January 2019 to be a part of a bigger story and have a little fun while doing it :) . While not riding the startup roller coaster, I love spending time traveling with my unbearably cute niece and nephew, attending New England sports championship parades and taking in the sun and sea at my favorite local beaches.

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Ultimate Guide to Personal Gifting at Digital Events

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