Welcome to YOUniverse

A place where we learn how to consider the whole person in our sales and marketing outreach and have a bit of fun along the way.

It’s no surprise that the current approach to B2B sales and marketing outreach is making us all opt-out. Generic, impersonal and annoying is no way to go through life.

In order to bond personally with prospects and customers that have never been harder to reach it’s important to deliver a personal experience that’s relatable, relevant and respectful.

And that means taking a recipient-first approach. Appealing to their 5-9 passions while being aware of how you fit into their 9-5 demands.

Welcome to YOUniverse

A place where we learn how to consider the whole person in our sales and marketing outreach and have a bit of fun along the way.

It’s no surprise that the current approach to B2B sales and marketing outreach is making us all opt-out. Generic, impersonal and annoying is no way to go through life.

In order to bond personally with prospects and customers that have never been harder to reach it’s important to deliver a personal experience that’s relatable, relevant and respectful.

And that means taking a recipient-first approach. Appealing to their 5-9 passions while being aware of how you fit into their 9-5 demands.

#5to9™ fest

Puppet Making

With some socks and some imagination, you too can put on a show-stopping performance. Grab the kids and join us for an hour of learning how to make a puppet, develop your character, and practice the basics of ventriloquism. YOUniverse is an event that demonstrates what Personal Experience looks like – no, what it feels like – when the whole person is considered put on by Alyce.

Bring your loved ones together and unwind with an afternoon with drawing!

YOUniverse is an event that demonstrates what Personal Experience looks like – no, what it feels like – when the whole person is considered put on by Alyce.

Get your heart rate up with a beginners boxing class! All you need are sneakers and athletic gear. Sparing partner not necessary!

YOUniverse is an event that demonstrates what Personal Experience looks like – no, what it feels like – when the whole person is considered put on by Alyce.

It’s 5 o’clock somewhere! Our master mixologist shows how to craft the perfect after-work cocktail, or mocktail.

YOUniverse is an event that demonstrates what Personal Experience looks like – no, what it feels like – when the whole person is considered put on by Alyce.

Learn how to make quick and easy lemon blueberry muffins and a rice pilaf!

YOUniverse is an event that demonstrates what Personal Experience looks like – no, what it feels like – when the whole person is considered put on by Alyce.

Learn how to make the delicious cupcake in a jar that Cupcake Mojo is known for! All you’ll need is 2 different frostings, the toping of your choice, and your base (cupcake cake, leftover cookies, anything you want!)

YOUniverse is an event that demonstrates what Personal Experience looks like – no, what it feels like – when the whole person is considered put on by Alyce.

There’s both an art and a science to photography. Join this mother/daughter duo in a beginner’s session for amateur photographers. Bonus: learn how to take the best selfies.

YOUniverse is an event that demonstrates what Personal Experience looks like – no, what it feels like – when the whole person is considered put on by Alyce.

YOUniverse is an event that demonstrates what Personal Experience looks like – no, what it feels like – when the whole person is considered put on by Alyce.

Prepare for your mind to be bended by our professional trivia host.

YOUniverse is an event that demonstrates what Personal Experience looks like – no, what it feels like – when the whole person is considered put on by Alyce.

Speaker series: Day 1

The Future Is PX

It’s time we got real.

Our playbooks aren’t working. Our budgets are vulnerable. Our sales, marketing, and service motions are becoming interchangeable – if not identical. Our processes are automated and impersonal. And our audiences are inundated with options in every category of spend.

So why are some brands growing and others slowing in this moment of time?

Because they have adopted the Personal Experience ( PX ) approach.

During this session, four unapologetic thought-leaders and influencers in the B2B space share their honest opinions on the concepts and applications of Personal Experience.

Join us for an hour of unfiltered, unabashed, and uninhibited conversation about where brands have gone and are going wrong when selling, marketing, and servicing their audience

Speaker series: Day 2

Closing the Gap with Personal Selling

Real talk: Your buyer doesn’t care about you. Or your product. Or your service.

Maybe it’s because the marketplace is saturated with so many options. Maybe it’s because the buyer is more sophisticated and educated than ever.

Or maybe, it’s because you haven’t evolved your selling motion to match the evolution and needs of the marketplace and the buyers therein.

Product-centric selling is fundamentally broken. It’s time to abandon that playbook and adopt a playbook that matches the evolution of the marketplace. Problem-centric selling is that next evolution in our sales playbook.

Join us for more real talk during a fireside chat about the evolution into problem-centric selling with Keenan, the founder of A Sales Guy and author of Gap Selling.

Speaker series: Day 2

People Buy From People

Society has evolved in the last three decades so we now have more digital communication and selling technologies at our disposal than ever before.

But with everyone laser-focused on digital – an already crowded space – became just so … loud. And all of that noise is making it harder for audiences to focus long enough for you to grab their attention. But you still need to grab their attention and, better yet, spur action.

The thing is: it’s not a channel problem, it’s an approach problem.

So how do you shift your approach to draw prospects to you and spur the action that you want?

You get personal.

Join us for our session “People Buy from People” as we talk with sales leaders about the ABPs – Always Be Personal – of selling.

Speaker series: Day 3

From Tradeshow to TradeWOAH

Fun fact: The first-ever tradeshow documented was in 1851. With over 100,000 exhibits and 6 million visitors, The Great Exhibition in England set the stage for what would become a $2.5 trillion dollar industry.

While most can only dream of attendance rates like that, we can still strive to replicate the marvel those attendees must have felt walking through the sea of exhibits. By delivering a personal experience with relevant content tracks, relatable guest speakers, in a format that is both respectful and engaging, your tradeshow playbooks should be inspiring and aspirational for your attendees.

Join us for an hour of thought-provoking conversation with leaders in the event space where we will talk about how tradeshows have evolved to pave the way for new, more digitally influenced experiences that leave your attendees in awe.

Speaker series: Day 3

Putting Personal in Play

“Omni-channel experience” Remember that buzzword?

About five years ago that was all anyone ever talked about in Demand Generation. While this approach sought out to deliver a seamless experience for marketers, gaps in technology and methodology hindered our ability to deliver on that vision.

So now that new technologies exist- (we’re looking at you, intent data and marketing automation-) Demand Generation and Marketing Operations are a match made in heaven. How do you harness the power of these technologies and teams to deliver a respectful, relevant, and personal experience to your audiences across all of your channels?

Join us for a tantalizing tactical talk with some of the industry’s most thought-provoking and thoughtful contributors to the space.

Speaker series: Day 4

PX: The Missing Link In CX

A whopping 70% of marketing executives are saying they’ve overinvested in short term, performance-driven efforts. This overinvestment has come largely at the expense of their brand.

With the twisting winding journeys people take as they interact with you, we need to look at each moment – or interaction – we have with our customers to ensure that we are turning every one-to-many encounter into something that is personal and one-to-one. The experience you are delivering to your prospects, customers, and partners is your brand these days.

Join, CEO and Founder, Greg Segall of Alyce and Founder, Sonciary Honnoll of Quala – two people on a mission to change the way we interact and deliver exceptional experiences to our customers for a fireside chat.

You've got questions, we have content

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Introducing YOUniverse: The Virtual Event That’s Not About Us.

The last thing we wanted to do was put on another virtual event that was the same as every other virtual event that’s been put on since marketers have been forced to get Phygital. That’s not the Alyce way and…

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Why We Created A Category: Introducing Personal Experience

When I had my daughter, I realized the world wasn’t about “me” anymore. Every “me” became “you”. This new “you” approach from raising my daughter opened my eyes to the fact that the world just needs more “you.” So I built the core of the business to be all about “you.” The vision. The business model. The values. The experience.

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Making The Switch To Personal: 8 Takeaways from YOUniverse

Did you miss out on our virtual event YOUniverse? No need to re-watch the sessions if you don't have time, read these 8 takeaways from YOuniverse speakers.