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What Do ABM Marketers Actually Do? (Part 4 of 7)

For this post in our ABM series, we connected with award-winning, Bronx-born B2B marketing and ABM expert Lauren Vaccarello to talk shop about programs.

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Effective ABM is Impossible Without Sales and Marketing Alignment (Part 3 of 7)

For this post in our ABM series, we caught up with Dave Rigotti, Marketo’s head of enterprise demand generation and ABM, to discuss sales and marketing alignment.

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Ready for ABM? Then You Might Want to Kill This Marketing Metric (Part 2 of 7)

For this post in our ABM series, we checked in with Joe Chernov, B2B expert and Pendo VP of marketing, to talk about why ABM marketers require a metric all their own.

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What is ABM, and is it Right for You? (Part 1 of 7)

For this introductory post in our ABM series, we tapped Lisa Ames, VP of marketing at Lucidworks, for some I’ve-been-there insights.

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It’s Time to Kill the MQL

It’s like we’re missing a metric—something like the Qualified Relationship—to let people know that we’re actually doing the things that make someone likely to want to trust us enough to buy from us. That’s why I think it’s time to kill the MQL.