What Do ABM Marketers Actually Do? (Part 4 of 7)
For this post in our ABM series, we connected with award-winning, Bronx-born B2B marketing and ABM expert Lauren Vaccarello to talk shop about programs.
Effective ABM is Impossible Without Sales and Marketing Alignment (Part 3 of 7)
For this post in our ABM series, we caught up with Dave Rigotti, Marketo’s head of enterprise demand generation and ABM, to discuss sales and marketing alignment.
Ready for ABM? Then You Might Want to Kill This Marketing Metric (Part 2 of 7)
For this post in our ABM series, we checked in with Joe Chernov, B2B expert and Pendo VP of marketing, to talk about why ABM marketers require a metric all their own.
What is ABM, and is it Right for You? (Part 1 of 7)
For this introductory post in our ABM series, we tapped Lisa Ames, VP of marketing at Lucidworks, for some I’ve-been-there insights.
It’s Time to Kill the MQL
It’s like we’re missing a metric—something like the Qualified Relationship—to let people know that we’re actually doing the things that make someone likely to want to trust us enough to buy from us. That’s why I think it’s time to kill the MQL.