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There’s an old saying that until something is accepted, it’s not a gift. And when you send a thousand people the same thing chances are good that more than a few won’t be accepted. Even when you’re executing a personal gifting strategy it’s bound to happen.

In a world where we're constantly bombarded with information and marketing messages, we know it's noisy out there. With no shortage of boring, one-size-fits-all emails, salesy IMs, and cold pitches bound for junk folders, it's making it challenging for marketers…

71% of today’s B2B buyers expect personalized experiences (McKinsey). Not prefer, not appreciate, expect. If you’re not personalizing their experience? Well, people are just going to stop engaging or worse: unsubscribe. Many organizations struggle with personalization for two reasons: a…

Watch your NRR and ARR soar after implementing these proven methods to improve B2B customer retention.

Uncover the best practices and tactics to craft persuasive prospecting emails that generate opportunities and sales pipeline.

Marketing is all about adapting to change. Here are the insightful B2B marketing trends to follow in 2023.

This guide addresses if a gifting platform is right for you and what to avoid. Know the right questions to ask before you choose one.

Got 6sense and Alyce? Follow this guide to put all that marketing horsepower to work with these shockingly effective gifting campaigns.

Your remote workforce is stressed. Here are 12 tips to lift employee engagement, grow productivity, and lower turnover.

Scrambling after events to get your B2B leads over to sales? There's a better way. With integrated gifting from Alyce, book more meetings faster.

You’ve probably heard about buyer intent, but how can you use intent data to bring target accounts to the table? This guide breaks it all down for you.

Thinking about gifting swag with your logo? Here are the best ways to make an impression with branded business gifts in 2023.