Create one-to-one experiences at scale for your top accounts
Gifting can boost overall conversion rates by 18% when included in marketing programs. Start delivering more effective one to one experiences with gifting.
Alyce named #1 in Ease of Use, Administration, and Adoption for Enterprise and Mid-Market Account-Based Execution
One-to-one experiences at scale
The world has shifted away from automating everything. Customers and prospects have higher expectations than ever. Most companies are missing the mark when it comes to creating human, engaging, and action-driving experiences across the buyer's journey. Enter Alyce’s personal gifting platform.
Buying Team Expansion
Conversion
Buying Team Expansion
You had the initial demo and found your champion, but now you need to get introduced to the executive buyer. You could ask for a referral from your champion, or you could surprise and delight. For an introduction to the executive buyer, you can offer your champion a gift, or send the gift first in good faith. This is a great way to make your relationship with the champion stronger while getting the right introductions to the right people on the team.
Mid-sale Accelerator
Conversion
Mid-sale Accelerator
So a deal has stalled and your prospect stopped answering - or even opening - your emails. Now is the time to do something to really grab their attention and drive action. The mid-sales accelerator gift does just that. Stay top of mind and don’t send another “just following up” email.
Post-demo
Conversion
Post-demo
Keep your demo top of mind. Everyone is used to getting the same kind of demo follow-up, but if you’re trying to stand out to your dream customers, thank your prospects for their time with a gift. Sending them both the follow-up notes and a personal gift can help build a stronger relationship with future customers.
Lost-opp Engagement
Consideration
Lost-opp Engagement
You were so close to the finish line, and all of a sudden a deal falls through. We’ve all been there but that door is never fully closed. When the time comes to re-engage with them, make your message stand out with a gift. It’ll not only remind them of the relationship you’ve built but give them an inside look into how they’ll be treated as a customer of yours.
Lost Lead Re-engagement
Consideration
Lost Lead Re-engagement
It’s time to re-engage lost leads because you feel like your company is in a better place to close these accounts now. Regain the attention of your key buyers or get a foot in the door at the account to restart your sales conversation.
Warm Lead Fast Track
Awareness
Warm Lead Fast Track
Similar to your cold prospecting gifting, the goal of this moment in the customer lifecycle is to book an initial demo. But in this case, the person you’re gifting has already engaged with you in some way. Maybe they’ve come onto the site and downloaded content, signed up for a trial, or attended a webinar. Leveraging that context in your gifting can help you take your outreach to the next level.
Cold Prospecting
Awareness
Cold Prospecting
It’s the gifting strategy we all know and love. The cold prospecting, or “door opener” use for gifting is well known and used. Leverage a personal gift and message to gain attention and drive action in your hottest accounts.
Renewal & Expansion
Loyalty
Renewal & Expansion
Stay top of mind during renewal and expansion conversations by sending a gift. The gift can help facilitate the renewal or expansion conversation or it can help drive those conversations closer to the finish line. This is a great moment in the buyer’s journey to pay extra attention to champions and executive buyers to make sure they see how much you value their business.
Lost Lead Re-engagement
Consideration
Lost Lead Re-engagement
It’s time to re-engage lost leads because you feel like your company is in a better place to close these accounts now. Regain the attention of your key buyers or get a foot in the door at the account to restart your sales conversation.
Post-Event
Awareness
Post-Event
A recent event went well. You want to continue conversations with qualified prospects, but it’s hard to keep their attention. The goal is to generate meetings with prospects that have recently attended an event or webinar and create a rapport that leads to an opportunity.
Post-Webinar
Awareness
Post-Webinar
A recent webinar went well. You want to continue conversations with qualified prospects, but it’s hard to keep their attention. The goal being to general meetings with prospects that have recently attended an event or webinar and create a rapport that leads to an opportunity.
Content Engagement
Awareness
Content Engagement
Content is a pivotal part of the customer journey, but how many times have you downloaded an ebook just to say you’ll read it later and never do?
Try driving urgency for content consumption by offering a gift.
Event Registration
Awareness
Event Registration
It’s difficult to get the right people to your events and webinars and the sales team is frustrated with the quality of your leads. Attract key prospects to events with an attractive invitation and provide warmer prospects to sales by using Alyce.
Referral
Advocacy
Referral
Word-of-mouth is the most influential form of marketing but hard to generate.
Build a referral engine and reward customers with gifts!
Customer Engagement
Advocacy
Customer Engagement
Has your customer gone dark? They’ve stopped using the product or haven’t responded to your emails. Grab their attention back with a gift. Not only will this help you stay top of mind for your customers but can remind them just how much they love working with you for small moments like this!
Renewal & Expansion
Loyalty
Renewal & Expansion
Stay top of mind during renewal and expansion conversations by sending a gift. The gift can help facilitate the renewal or expansion conversation or it can help drive those conversations closer to the finish line. This is a great moment in the buyer’s journey to pay extra attention to champions and executive buyers to make sure they see how much you value their business.
Customer Celebration
Loyalty
Customer Celebration
Whether your customer is celebrating an annual anniversary as your customer, a personal milestone like a birthday/wedding, or their company is celebrating an internal milestone, gifting your customers during these moments of celebration can add more small moments of delight into their customer journey. It’s like the opposite of “death by 1000 cuts”, it’s “delight by 1000 moments”.
Success Milestone
Adoption
Success Milestone
Everyone loves getting prizes for a job well done.
By celebrating pivotal moments in the customer lifecycle that help your customers see success through gifting, you can create more loyal customers who are passionate about using your product and hitting the next milestone.
New Customer Welcome
Adoption
New Customer Welcome
You worked hard to earn the business, don’t let up now! Continue to invest in your customers to further drive loyalty. To deliver surprise and delight moments that drive a tighter personal bond between you and your customer.
Alyce is the first and only recipient-first gifting platform
What is recipient-first gifting?
Alyce is built with your customers’ experience in mind. With a digital first model, gift recipients are able to accept, exchange, or donate the dollar value of their gift, learn more about your company with custom gift redemption landing pages, and enjoy an e-commerce checkout experience.
No more disconnected direct mail
People are bombarded by digital engagements every single day, making it harder to break through the noise. Gifting works as a pattern disrupt, driving attention and action as a step in your campaigns.
Measure action, not just attention
Lockdown the next steps by making personal gifting actionable. If you’re sending gifts as a part of your campaign, require booked meetings, specific questions to be answered or information to be given in order for a recipient to accept a gift. Leverage our suite of integrations to measure and track the exact ROI from your gifting campaigns.
I’m a Person, Not a Persona. Why Persona Selling is Not Personal
As marketers and sellers, we’ve all been guilty of selling to the persona at one point in time. However, creating relationships, and tugging on the strings of what someone actually cares about outside of their 9 to 5 is what gets an emotional response and makes someone want to buy from you.
Mary M. Personalization and Personal are Not the Same Thing
Personalization is the repeatable process to create something that appears individualized. Personal is something far more individualistic and even emotive.
Mary M. 
Best practices for one-to-one moments at scale
No email required!