Just Unwrapped By Alyce in January

Just Unwrapped By Alyce in January covers what our product team has been working on to help our customers deliver more memorable marketing and sales experiences.
Alyce Unwrapped 2021 Featured Image

Just Unwrapped By Alyce in January covers a whole suite of product updates from your friends here at Alyce. Our product team has been listening to your requests to create better experiences for your prospects and customers.

Eloqua Integration

We recently released our brand new integration with Eloqua. As a marketer myself, I know that customers expect experiences that feel like they’re just for them. In order to do that at scale, you need to automate as much as possible while maintaining personalization. As a result, that’s exactly what this integration with Eloqua empowers you to do. 

We’re excited to show you how to create exceptional gift experiences and automate your 1:many gifting motion right inside Eloqua! Evan from our Product team shows you how to set up a custom canvas and use our new Alyce Action Service and Decision Services to automate your gifting journey here:


Physical Gifting Internationally

There are two things we’re obsessed with here at Alyce. 

  1. gifts (obviously!), and 
  2. our customers

Therefore, we have made improvements to an aspect of gifting that you have been calling for; the capability to gift internationally with less cost and more ease. 

Learn more about Alyce’s new international gifting strategy with Rob Sale, Alyce’s Director of Partnerships, here:


Salesforce Enhancements

Our Salesforce integration got an upgrade. But before the demo, a little bit about why we built this, why we think you’ll love it and why it made it into Just Unwrapped By Alyce in January.

We’ve noticed an increase in customers saying they’re doing more in terms of outreach because it’s harder than ever to get the attention of their prospects. 

Moreover, when they do catch their attention, it’s hard to report on that impact. Making our Salesforce integration even easier with new reporting capabilities is helping our customers make (and prove!) more impact with their campaigns.

Evan on our Product team share more about our Salesforce integration enhancements, including instantaneous Alyce Gift Object updates, and nine new out-of-the-box reports:


Gift Redemption Card Campaign

Lastly, let’s talk about something we’ve all been missing; in-person events and how to make your presence truly memorable and impactful. 

As we see events and customer meetups come back, we have the perfect way to greet people in person.

Gift redemption cards feature unique codes on them, that when entered online, take recipients to a custom marketplace you create. Consequently, this allows you to bring physical gift redemption cards with you to your next in-person meet-up and leave those heavy boxes of swag at home. Bonus points — your recipients don’t need to make room in their suitcases for their trip home either!

Learn more about using gift redemption codes for upcoming in-person meets ups, with Kellie on our Product team:

Related: What Is a Virtual Swag Store? Benefits & Examples for B2B Events


If you want to get a rundown of how to use all of these updates together, check out our on-demand Unwrapped experience here!

January 31, 2022
Megan Pratt
Megan Pratt

Megan Pratt approaches marketing the way she approaches everything - with a lot of questions. She's spent 10+ years in various marketing roles, all relating to telling the right story to the right customers at the right time. She joined Alyce in December of 2021 to lead the Product Marketing team and share the Alyce vision of authenticity, personalization, and connection with the world. In her spare time, she enjoys spending time with her two young kids and husband in the Southern Utah desert that she calls home.