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[ mō-ˈmen-təm ] noun

Momentum

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[ mō-ˈmen-təm ] noun

Momentum

The strength or force that allows something to continue or to grow stronger or faster as time passes.

As marketers and sellers, we have a choice. Do we bombard our lists with impersonal, generic, and inauthentic outreach? Or do we invest in meaningful connections and lasting experiences? To create trust we must create experiences that are authentic and relatable.

We call those moments. Moments break your routine. Moments are surprising. Moments change the way you think. Turn moments into momentum and join us in a movement so big, there’s no stopping it.

YOUniverse Logo 2021

Agenda

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Come to YOUniverse for the education, stay for the entertainment, and ultimately leave with a deeper love and understanding of how to create moments in business.

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1:45pm ET

Welcome to YOUniverse

Welcome to YOUniverse, and strap in for a day designed to spark imagination and elevate the conversation around what is possible when we put YOU before ME in marketing and sales.

Photo of Greg Segall

Greg Segall

Chief Executive Officer at Alyce

delivering-moments
2:05pm ET

Delivering Moments to Build Strong Customer Relationships

Learn how to unite sales and marketing to identify and deliver memorable moments across your entire customer journey to surprise and delight your buyers.

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Sydney Sloan

CMO at Salesloft

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Dave Phillips

Chief Revenue Officer at Alyce

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2:05pm ET

Automation Can Deliver Moments, Too

Listen to some of the biggest brands in the MarTech landscape explosion debate how to choose the right tech to deliver memorable experiences that drive momentum in the customer journey.

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Tyler Lessard

VP of Marketing & Chief Video Strategist at Vidyard

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Courtney Smith

Head of ABX at 6sense

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Mark Jung

VP of Marketing at Dooly

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Austin Hitchcock

Director of Account Development at Highspot

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Darrell Alfonso

Global Marketing Ops Manager at AWS

Man playing a guitar
2:05pm ET

Critical Moments That Make Your Event Memorable

Want to know how you keep your event experience fresh? Learn from our resident panel of experts as they share examples on how to put the attendee experience first in your hybrid, in-person and virtual events.

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Matilda Miglio

Director of Demand Generation at Dandy

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Amrutha Sridhar

Field and Event Marketing Manager at Goldcast

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Ashley Levesque

VP of Marketing at Banzai

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Mali Shimojo

Strategic Partnerships Manager, Global Events at HubSpot

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Janna Erickson

Director of Field Marketing and Events at Domino Data Labs

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Genevieve Cashman

Strategic Account Manager at Staples

A man typing on his laptop
2:50pm ET

Marketing Amidst the Digital Privacy Era

Our resident lawyers and privacy pros will break down how marketing can work with privacy teams to ensure they are on the right side of modern-day data laws.

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Pedro Pavón

Global Policy Director, Monetization Privacy & Fairness at Facebook

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Andy Dale

General Counsel & Chief Privacy Officer at Alyce

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Andrea Migdal

General Counsel at 6sense

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Kathleen Patton

General Counsel at CarGurus

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2:50pm ET

Award-Winning ABM Experiences Revealed

Grab your notebooks as you won’t want to miss ABM practitioners sharing their #1 most impactful account-specific campaign from their career and the type of momentum it created for their brands’ relationship with that account.

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Becky Martins

Head of FM and ABM North America at Zuora

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Richa Pande

Global Head, ABM Campaigns at HP

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Jennifer Leaver

Senior Global ABM Manager at Bazaarvoice

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Amber Bogie

Director of Demand Generation at Plug Power

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2:50pm ET

Harnessing the Power of Community

Notable community organizers join forces to discuss the ins and outs of starting a community and how to use it as a demand lever in a way that remains true to the community’s spirit.

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Jared Robin

Cofounder at RevGenius

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Rowan Noronha

Founder at Product Marketing Community

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Sangram Vajre

Host at Peak Community

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Amy Volas

Cofounder at Thursday Night Sales

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Stephen Wilkins

Global Director of Sales Development at Dataminr

Photo of two friends hugging
3:35pm ET

Creating Experiences That Cause Conversation

In this fireside chat, learn why customers talk, and why they remain silent. Spoiler alert; it’s in large part to the memorable experiences you create for them along their journey with your brand.

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Jay Baer

President at Convince & Convert

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Emily Glass

COO at Alyce

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4:15pm ET

YOUniverse Closing

Hear what the future of marketing technology holds as we continue identifying, delivering, and delighting people through memorable experiences with our brands.

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Daria Marmer

VP of Product & Design at Alyce

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Kellie Borrero

Senior Product Manager at Alyce

Feeling the love from last year
YOU and us at YOUniverse!

"Alyce's YOUniverse speaker series has been FANTASTIC. The conversation around personalization with G2's Ryan Bonnici and other thought leaders sparked so many great ideas."

Chase Z
Enterprise account executive,
metadata.io

 

"My favorite session was People Buy from People. I've never gained so much knowledge in one webinar."

Steve M
Enterprise account executive,
Verbit.ai

 

"This YOUniverse conference is so cool. You guys think of everything and I especially love the kid-friendly sessions."

Rebecca C
Director of field marketing & events,
Pindrop

 

Momentum

A woman typing on her laptop

In marketing

Marketing automation has flooded email inboxes with generic and impersonal “touches.” Ew. “Touches.” The word “touches” gives us the chills. You wouldn’t want to walk through life being “touched” by strangers, right? Neither do we.

The key to ousting the “touch” is to leave a lasting positive impact. Attend YOUniverse to learn from the Moment Makers themselves how to take a “touch” and transform it into magic.

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In sales

Every deal, every customer matters. Which means the approach you take to building relationships is the difference between close lost and close won.

Learn how to use moments to build momentum for faster deal cycles, higher ACV, and more close won business. Attend YOUniverse, where the best minds in B2B share what it really takes to close more deals.

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