OFFICE HOURS

In this Alyce original series, the best minds in Sales and Marketing share the lessons they learned outside of the classroom to build more relatable and authentic brands.

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This Week: Episode 10

If You Build It, Will They Come?

Kevin Lau, the Global Head of Customer Advocacy at Adobe has always been passionate about the role of community in marketing. In a BONUS episode of Season 2 of Office Hours, Kevin shares with his expertise in bringing folks together as more than a community: as a movement. And asks the question: If you build it, will they come?
Previously on Office Hours:
Season 1
Season 2

Episode 1

23 min

Building a Sales Tech Stack to Create a Personal Experience

Join MK as they learn from Morgan Ingram, the host of “Muffins with Morgan” and Director of Sales Execution & Evolution at JB Sales, how to build the ideal one-to-one prospecting experience - using only a select set of tools.

Episode 2

36 min

PX vs Personalization Across the Buyer Journey

In this episode of Office Hours, MK meets with Samantha Stone, Founder & CMO at The Marketing Advisory Network, to discuss the impact personalization has on delivering a Personal Experience throughout the buyer’s journey.

Episode 3

36 min

How to Become a CMO

In this episode of Office Hours, MK meets with Sangram Vajre Co-Founder of Terminus and host of Flip My Funnel, to dig into what it takes to land a spot among the few as Cheif Marketing Officer.

Episode 4

36 min

Measuring What Matters

While some CMOs are tossing the MQL out the window, James Gilbert, the CMO at CRMNext is challenging folks to reconsider. Learn how to map out the customer journey and measure the impact of your marketing efforts.

Episode 5

36 min

What it Takes to Build Rapport and Earn Trust

Trust isn't something that is easy to come by in the sales process, but when it's established, it's the key to your team closing more deals. Kim Walsh, VP of HubSpot for X shares her experience as a senior leader on the importance of building trust - both as a core value in selling and as a core value of leadership.

Episode 6

36 min

How to Build a PX Framework that Scales

Mike Redbord, SVP of Operations at SaaSWorks, shares his key learnings on "How to Build a PX Framework that Scales."

Episode 7

36 min

Where PX Meets SMarketing

It takes two to tango and Ashley Estilette, VP of Integrated Marketing at Enverus, knows the alignment between Sales and Marketing is critical to delivering Personal Experience.

Episode 8

36 min

Authenticity Over Perfection

Life is perfectly imperfect and so is leading a marketing team. Joergen Aaboe, CMO of Screencloud, shares his experience leading his team through a challenging time with authenticity over perfection.

Episode 9

36 min

Podcasting Made Personal

With SO many podcasts in production these days, your podcast needs a way to stand out. Founder of Sweet Fish Media, James Carbary, shares his 6 tips for creating a podcast that resonates on a personal level for your audience.

Episode 10

36 min

The Value of #5to9 in a 9-to5 World

Are you living to work or working to live? Katie Robbert and Kerry O’Shea Gorgone, Hosts of the podcast “Punch Out,” share with us their expertise in prioritizing the passions of our #5to9 over the 9-to-5 grind.

Episode 1

37:39

Designing Your Product Narrative with PX

The more you put your customer at the center of your product narrative, the more compelling it will be. In this episode, MK learns from Marcus Andrews Director of Product Marketing at Pendo, how to use PX in Narrative Design.

Episode 2

21:30

Using PX in Conversational Marketing

You wouldn't let a paying customer wander around your store for an hour before you helped them, so why should your website be any different? In this episode, MK learns from Mark Kilens, VP of Content and Community at Drift, about ways to optimize your website for PX.

Episode 3

36:30

The Future of Field is Now

The definition of field marketing is evolving beyond large trade shows. And in our opinion, that's for the better. Hear what's changing (and what remaings true) and how you can uplevel your skill set for the modern day "field" with Becky Martins, Head of Field Marketing and ABM in North America at Zuora.

Episode 4

21:02

You Can't Do ABM Without Getting Personal

ABM used to be all about meeting the right buyers, at the right time and at the right place. But there is now a fourth element to consider - you need to be meeting buyers in the right way and leave a memorable impression through your ABM experience. You Can't Do ABM Without Getting Personal is presented by Elise Hudson, Enterprise ABM Experience Specialist for Adobe.

Episode 5

22:34

Creating Memorable Moments Through Content

We live in a time where digital attention is sparse, and consumer expectations for relevant and relatable content is going up. Who better to speak on where content fits when creating one to one experiences for your audience than Jessica Vogol, VP of Marketing at Moveable Ink.

Episode 6

36:35

Thinking About Content with Context

On Jared's path to being a professional creative, it's always been about developing two way flow experiences. Two way flow is something that marketers don't always think about these days as automation and scale have optimized for one way flow and output. Learn from Jared (Co-founder, Tobe Agency) on how he thinks about establishing two way flow and emotional resonance through media.

Episode 7

27:43

Personal Experience through the MarTech Ecosystem

For decades, Scott Brinker has helped marketers and sellers understand that it’s not about how much you have in terms of technology but it’s how you use that technology that makes any one company that much more effective at reaching their audiences. And it’s the companies that are thinking about their customers even before they’ve become their customers, and utilizing technology to manage that experience end to end, that are the real stand outs.

Episode 8

23:49

How to Combine Authenticity with Marketing Automation

“It’s not just about a persona, it’s about understanding and having empathy for a person.” With as little time as we have and as many contacts we have to engage with, automation has scaled many of our processes. But, using this resource been at the expense of our authenticity. Learn from Sydney Sloan, CMO of Salesloft the key to balancing both automation and authenticity.

Episode 9

27:43

The Thin Line Between Authentic and Performative Marketing

“Marketing today is not about products or widgets, it’s about a movement.” Dr. Nika White of Nika White Consulting is a leading expert in the practices of Diversity, Equity, and Inclusion. With so many ways for brands to show up for movements, she shares how marketers can align their words with action.

Episode 10

22:28

If You Build It, Will They Come?

Kevin Lau, the Global Head of Customer Advocacy at Adobe has always been passionate about the role of community in marketing. In a BONUS episode of Season 2 of Office Hours, Kevin shares with his expertise in bringing folks together as more than a community: as a movement. And asks the question: If you build it, will they come?

You've got questions, we have content

Introducing YOUniverse: The Virtual Event That’s Not About Us.

The last thing we wanted to do was put on another virtual event that was the same as every other virtual event that’s been put on since marketers have been forced to get Phygital. That’s not the Alyce way and…

Why We Created A Category: Introducing Personal Experience

When I had my daughter, I realized the world wasn’t about “me” anymore. Every “me” became “you”. This new “you” approach from raising my daughter opened my eyes to the fact that the world just needs more “you.” So I built the core of the business to be all about “you.” The vision. The business model. The values. The experience.

Making The Switch To Personal: 8 Takeaways from YOUniverse

Did you miss out on our virtual event YOUniverse? No need to re-watch the sessions if you don't have time, read these 8 takeaways from YOuniverse speakers.