A whopping 70% of marketing executives are saying they’ve overinvested in short term, performance-driven efforts. This overinvestment has come largely at the expense of their brand.
With the twisting winding journeys people take as they interact with you, we need to look at each moment – or interaction – we have with our customers to ensure that we are turning every one-to-many encounter into something that is personal and one-to-one. The experience you are delivering to your prospects, customers, and partners is your brand these days.
Join, CEO and Founder, Greg Segall of Alyce and Founder, Sonciary Honnoll of Quala – two people on a mission to change the way we interact and deliver exceptional experiences to our customers for a fireside chat.