Writing the perfect follow-up is as simple as ABP. Now, you’ll need to learn how to perfect the timing of your follow up after sending an Alyce gift.
The following sequences are best practices for building a follow-up cadence after send-ing an Alyce gift. These are just a starting point for you and your team; we suggest reviewing your sequence at least every 3-6 months to make adjustments for your industry, ICP, and audience. A quarterly or semi-annual review will give your team an opportunity to review the results, double down on copy or channels that work, or optimize areas of underperformance.
September 3, 2020
