Prospecting Sequences for Gifting

Writing the perfect follow-up is as simple as ABP. Now, you’ll need to learn how to perfect the timing of your follow up after sending an Alyce gift. The following …

Prospecting Sequences for Gifting

Writing the perfect follow-up is as simple as ABP. Now, you’ll need to learn how to perfect the timing of your follow up after sending an Alyce gift.

The following sequences are best practices for building a follow-up cadence after send-ing an Alyce gift. These are just a starting point for you and your team; we suggest reviewing your sequence at least every 3-6 months to make adjustments for your industry, ICP, and audience. A quarterly or semi-annual review will give your team an opportunity to review the results, double down on copy or channels that work, or optimize areas of underperformance.

September 3, 2020
MK Getler
MK G.
Not afraid of a challenge, I once packed up my guitar case and moved to the south of Spain in search of tapas and a chance to live outside of my comfort zone. When I'm not tackling adventures in countries whose native languages I do not speak, I can be found tilting the Customer Marketing playbooks on their heads. If you’re looking for someone to brainstorm with, join me along the Boston Harbor for a walking meeting with my black lab, Kody.