Fun fact: The first-ever tradeshow documented was in 1851. With over 100,000 exhibits and 6 million visitors, The Great Exhibition in England set the stage for what would become a $2.5 trillion dollar industry.
While most can only dream of attendance rates like that, we can still strive to replicate the marvel those attendees must have felt walking through the sea of exhibits. By delivering a personal experience with relevant content tracks, relatable guest speakers, in a format that is both respectful and engaging, your tradeshow playbooks should be inspiring and aspirational for your attendees.
Join us for an hour of thought-provoking conversation with leaders in the event space where we will talk about how tradeshows have evolved to pave the way for new, more digitally influenced experiences that leave your attendees in awe.
