How to Set Up Alyce Activate for Events Using MAP Integration

By Nina Butler on October 27, 2020

Hi! My name is Nina and I am the Director of Demand Generation here at Alyce.

Today I am going to be talking through some ways you can use Alyce Activate to jumpstart your marketing campaigns and boost the marketing metrics you care most about.

But before I dig in, a brief back story on Alyce’s latest feature, Alyce Activate:

Not only are marketers tasked with delivering campaigns that drive an increase in lead scores but they are now faced with leads who are making purchasing decisions slower. So it comes as no shock that 77% of demand gen leaders say that increasing campaign engagement is their top goal in 2020.

This leaves marketers scratching their heads, trying to come up with creative ways to drive meaningful lead engagement with their top prospects.

Enter Alyce Activate: Marketing’s Lead Conversion Superpower

There are hundreds of opportunities to drive more engaging and compelling experiences with your audience through your marketing funnel. Alyce Activate helps take those otherwise one-to-many interactions and turn them into unique moments for your prospects, customers, and partners in a personal yet scalable way.

Where your Alyce Personal Gifting campaigns should result in a one-to-one meeting booked for a sales rep or a deal accelerated, your Alyce Activate campaigns should help amplify your marketing outcomes by rewarding desired behavior in the programs and campaigns you care most about, like webinar or event registrations, content downloads, or nurture stream engagement.

Think of Alyce Activate as digital gifting at scale. Small, personal gifts you can send to prospects in your marketing funnel to build relationships and move them to the next stage in their customer journey.   

Now that you know a little bit more about the best places in the marketing funnel to use Alyce Activate to drive lead engagement, I’m going to break down 5 ideas you can use to enhance your events strategies. 

These ideas are trigger-based gifting and reliant upon you having Alyce integrated with your marketing automation platform. The thought is these gift links will be automatically sent from your MAP system the moment a person reaches a certain status or takes the desired behavior you can report on. 

Alright, let’s get rolling:

1. Drive event registrants – People who register for an event within a certain time frame get a gift to drive a sense of urgency – consider making the gift complement the event theme or sending something to make remote viewing more enjoyable like a pair of headphones or rocket notebook 
2. Drive event show rates – First xx amount of People to show at the event – or all attendees – get a gift. Use a post gift CTA to automatically direct to all the on-demand content post-show.
3. Drive session show rates – everyone that attends the session you lead at a particular event gets a gift.
4. Get sponsored booth traffic back to your site – anyone that types in a secret passcode in a chatbot gets a gift. We use Activate, Drift, SFDC, and Marketo to create this workflow. It’s also effective if you advertise swag giveaways at events if you have Swag Select as part of your Alyce subscription. 
5. Post-event thank yous – if your attendees meet a certain set of high-value criteria, send them a gift including a video from your CEO personally thanking them for coming. If you do not put a required action on these gifts, donation-based gifting is really well received with an idea like this. 

Phew! That was a lot. But hopefully, these ideas are actionable and practical and you are able to use one (or all five) of them to juice your next marketing campaign.

Happy gifting!