Alyce All-Stars Featuring Lacie Groffen

Crossfit devotee, Ontarian, and proud mom learn more about what makes Lacie Groffen a Personal Experience All-Star!

About this program

The Alyce All-Stars program exists to highlight Alyce Customers and Friends who have mastered the art of “personal experience.”

An All-Star prioritizes Building Rapport, Earning Trust, and Generating Loyalty over making someone feel like just another face in the crowd.

All-Stars challenge the status quo and – while they’re not officially Alyce employees – we consider them an extension of our team. They find creative ways to infuse our core values of Give First, Give Consistently, Be Crafty, Seize the Present, and Unwrap the Possibility into their unique way of doing business.

This week’s All-Star is Lacie Groffen, Program Manager at Vidyard!

Lacie Groffen Alyce All-Star certificate

Learn More About Lacie Groffen

Q: Share with us some of your personal interests?
I feel like so many of my hobbies have changed with the world that we live in today. I became a mother two and a half years ago so a lot of my personal hobbies were put on the back burner when I became a mom. Recently I’ve been picking back up fitness and health. My husband and I have been going to a Crossfit gym for almost 8 years, he’s a coach at the gym and it’s a really big part of our lives. The community aspect is really important to me, it’s not something that’s replicated in a lot of other fitness environments.

Q: What was your first AIM screen name?
My first email address was

Q: What song is on repeat right now for you?
One of my favorite songs is called Toast by Koffee. I really like reggae and afrobeats types of genres.

Q: As a child, what did you want to be when you grew up?
A flight attendant! But as I got older I realized I am terrified of flying. I didn’t get on a plane until I was 18 and I was immediately scared, so that really clarified some things for me.

Q: What’s your favorite thing about the place where you live? Why and how do you take advantage of it?
I live in a small township in Ontario. My favorite thing about it is just that it’s a slower community. It’s not as big. The streets are not busy. I have a Tim Horton’s walking distance from my house. Literally the only stores in the township are a corner store, a pharmacy, and a Tim Hortons. It’s great for starting a family.

Q: What was the title of the first music album you bought?
Wonderwall by Oasis

Q: What’s something you consider yourself to be ok at but not great at?
Working out. I can do it, but not very well

Q: What is the best gift you have ever received?
The Christmas after my daughter was born, one of my friends gave me a framed picture of my daughter from a photo I had posted on Instagram as part of a secret santa. It wasn’t like an overly expensive thing or an elaborate thing. But at the time it was so meaningful to me. Like I still have it in my bedroom. I’ll probably always have it.

Q: Beach, safari, or forest vacation?
Beach for sure, we’re landlocked in Ontario

Q: If you could give a piece of advice to your younger self, what would it be?
What wouldn’t I tell myself? I think I’d say to go to school but don’t kill yourself over what you study and how it’ll impact your future. School is important, higher education is important, but it’s not everything.

Q: Would you rather be an olympic gold medalist or win a nobel prize? And why?
I would be an Olympic gold medalist. I would love to be able to experience the Olympics as a member of a team, there’s so much pride to that.

Q: Are you a morning person or a night owl? How do you like to start your day?
Definitely a morning person. I’m in my zone from 6am to 2pm right before the caffeine starts to wear off.

Q: How did you meet your childhood best friend?
So we’ve been friends for many, many years. We actually met in gym class in grade nine. And she tried to encourage me to sign up or try out for the high school basketball team, unlike her I came from a school that let anyone on the team no matter how good they were. So I was not good, she was way better than me but that’s how we bonded.

Q: If you could live through any event in history, what event would that be? Why would you want to live through that event?
I would go back to my parents generation in the 60’s and 70’s when kids would just go out to play and know to come home when the street lights came on. It feels more nostalgic and safer than it was back then. Just simpler times.

May 21, 2021
Team Alyce
Team Alyce