About this program
The Alyce All-Stars program exists to highlight Alyce Customers and Friends who have mastered the art of “personal experience.”
An All-Star prioritizes Building Rapport, Earning Trust, and Generating Loyalty over making someone feel like just another face in the crowd.
All-Stars challenge the status quo and – while they’re not officially Alyce employees – we consider them an extension of our team. They find creative ways to infuse our core values of Give First, Give Consistently, Be Crafty, Seize the Present, and Unwrap the Possibility into their unique way of doing business.
This week’s All-Star is Amy Goldfine, Sr Manager, Marketing Operations at Iterable.
Learn more about Amy Goldfine
Q. What are some of your personal interests?
I love to do crafts, especially cross stitching. That’s probably my number one thing. I’m a proud dog mom to Helo and he’s my best buddy. I run a book club and what I really like is that it prompts people to talk about their lived experiences. My book club is a pretty diverse group age-wise and ranges from early thirties to early seventies.
Q. What was your first digital screen name?
LoudAmita on AIM. Amita was my Spanish class nickname. In college, there was another Amy on my dorm floor. She was this teeny ballet dancer and they called her little Amy and I was like, oh I can’t be big Amy! Somebody threw out loud Amy and I combined the two nicknames.
Q. What song is on repeat for you right now?
I’m more about making Spotify playlists. Right now I’m still workshopping one with very specific 90s dance music, like La Bouche, Alice Deejay, Snap!, Amber, Jennifer Lopez, and Jocelyn Enriquez. It’s this high energy house music with female vocals that was really popular in the mid to late 90s. It’s a fun aesthetic. It puts you in a good mood.
Q. What did you want to be when you grew up?
I wanted to be a teacher because I was a big nerd and I loved school. It’s a hard job and I wouldn’t want to do it today, but I still love educating and helping people. Part of my job in Marketing Ops is to build training programs and create documentation.
Q. What’s either, your favorite thing about the place where you grew up, or your favorite thing about the place where you live right now?
They’re one in the same. I grew up in Marin County in California, moved away, then came back. It’s really beautiful here. When I drive down Tamalpais Avenue as the sun is setting, I always think about how Mt. Tam is just really beautiful. I feel like Marin is sort of an anchor for me.
Q. What’s something that you would consider yourself to be okay at, not great at, but you still love doing?
I don’t think I’m a stellar baker but I’m steadily improving. It’s really important to have things to do that you’re not great at and to approach it with a growth mindset. It’s fun to have something to talk about that’s not work-related and I feel passionate about improving my skills over time.
Q. What’s the best gift you’ve ever received?
I have a family member who always gives really practical gifts, usually some household item. One year she gave me a mattress pad. It’s so cozy and it can save on your heating bill!
Q. If you were to go on vacation, would you rather go to the beach, on a safari, or to the mountains?
I’m kind of an indoor kid. I like exploring cities and museums, like the Smithsonian, the Air and Space museum, and art museums.
Q. What advice would you give to your younger self?
Stand up for what you believe in and speak up. If you feel concerned about something chances are somebody else does too, and they might be too scared to say it.
Q. Would you rather be an Olympic gold medalist or win a Nobel Prize?
Nobel Prize, because I am not sporty… unless I could win an Olympic medal in EA Games. But I’d rather be a Nobel Prize winner because I come from a family of scientists. My dad is a scientist and I worked in his lab in high school – my name is even on a published paper in a journal.
Q. Are you a morning person or a night owl?
I’m an afternoon person.
Q. How did you meet your childhood best friend?
We met freshman year of high school. Things came full circle and now we’re living together as roommates. It’s been really fun, especially during the pandemic; there’s nobody else I’d rather be stuck inside with.
Q. If you could live through any event in history, what event would that be?
I would love to go back in time and see what my parents and grandparents were like. I think my mom was actually really cool. She went to Berkeley during the Free Speech Movement and she hung out with the beatniks. She knew a lot of really cool people.
