How to blend intent data & personal gifting to reach into buyers' hearts and minds
What you'll learn
Many people talk about intent data, but few show it in action — until now.
As buyers research pains, products, and solutions, they become more receptive to relevant sales and marketing interactions.
How can we act on these intent signals? Are there distinct advantages to sales-led or marketing-led tactics?
Experts from Alyce and 6sense break down proven methods and gifting ideas to get buyers excited for your brand and product.
Watch now
This session covers
Why brands must nail their experience
at every step of the customer journey
What intent data should you track to reach buyers when they're ready
How to engage buyers with personal gifting, plus actionable tips, best practices, and risks
Meet your hosts
Courtney Smith
Head of Account-Based Experience,
6sense
Nina Butler
Sr. Director of Revenue Marketing,
Alyce
Ernest Owusu
Sr. Director of Sales Development,
6sense
As marketers, we have a choice. We could bombard our audiences with the same message and hope they'll listen. Or, we could deliver a lasting impact by being personal, relevant, and thoughtful.
If you prefer to delight and impress your audiences, you're a Momentum Maker. This series showcases how to use gifting in your tech stack to drive momentum throughout the customer journey.
Join us in using Outbound Love to win over more customers, delight them, and multiply your team's success.
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