How to blend intent data & personal gifting to reach into buyers' hearts and minds
What you'll learn
Many people talk about intent data, but few show it in action — until now.
As buyers research pains, products, and solutions, they become more receptive to relevant sales and marketing interactions.
How can we act on these intent signals? Are there distinct advantages to sales-led or marketing-led tactics?
Experts from Alyce and 6sense break down proven methods and gifting ideas to get buyers excited for your brand and product.
Watch now
This session covers
Why brands must nail their experience
at every step of the customer journey
What intent data should you track to reach buyers when they're ready
How to engage buyers with personal gifting, plus actionable tips, best practices, and risks
Meet your hosts
Courtney Smith
Head of Account-Based Experience,
6sense
Nina Butler
Sr. Director of Revenue Marketing,
Alyce
Ernest Owusu
Sr. Director of Sales Development,
6sense
As marketers, we have a choice:
Bombard our databases with spammy, generic experiences...
...Or, invest in creating meaningful moments that deliver lasting impressions.
If the latter sounds right to you, then you're a Momentum Maker.
This series shows you how to operationalize gifting inside your tech stack to drive momentum in the customer journey and deliver marketing you can't ignore.
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