How to blend intent data & personal gifting to reach into buyers' hearts and minds
What you'll learn
Many people talk about intent data, but few show it in action — until now.
As buyers research pains, products, and solutions, they become more receptive to relevant sales and marketing interactions.
How can we act on these intent signals? Are there distinct advantages to sales-led or marketing-led tactics?
Experts from Alyce and 6sense break down proven methods and gifting ideas to get buyers excited for your brand and product.
Watch now
This session covers
Why brands must nail their experience
at every step of the customer journey
What intent data should you track to reach buyers when they're ready
How to engage buyers with personal gifting, plus actionable tips, best practices, and risks
As marketers, we have a choice:
Bombard our databases with spammy, generic experiences...
...Or, invest in creating meaningful moments that deliver lasting impressions.
If the latter sounds right to you, then you're a Momentum Maker.
This series shows you how to operationalize gifting inside your tech stack to drive momentum in the customer journey and deliver marketing you can't ignore.
Momentum Makers with Goldcast
Wednesday, May 18th – 12:30pm ET New gifting strategies to deliver must-attend virtual events Turn virtual events from drab to fab. Are your virtual events worth attending? It has become …
Momentum Makers with Vidyard
Surprisingly simple ways to excite your audience with video and gifting What you’ll learn Not everyone is crushing it with video. But they can be. Brands that use video throughout …
Momentum Makers with Salesloft
Learn how to scale memorable moment creation in the customer journey What you’ll learn Companies use an average of 75 technologies, with the amount going up as the number of …