You may be asking yourself, “What is YOUniverse, and why should I attend?” You say it’s the first virtual event of its kind, but what exactly does that mean?
Well to answer that question, we’re going to make this interactive. Bear with us, it’ll all make sense in a second.
Close your eyes. Now think back to a memorable moment in your professional life between you and another person. Maybe you are recalling a gift a customer gave you when you reached a certain milestone with them? Or smiling over a handwritten note from a colleague on your first day? Or still talking about that exceptionally well-crafted piece of outreach that bonded you to a seller for long after the deal was done?
Now think what exactly about that experience has made a lasting impression in your memory?
It is because an emotional resonance was established between you and the other person during that experience. You became bonded to them in a way that prioritizes that memory in your mind ahead of all the other noise you experience in your 9-to-5.
And at its core, that’s the focus of YOUniverse and why we decided to create this annual event in the first place: To teach teams to create more emotional resonance in the way they do business.
Each year we’ve focused on a specific theme we rally the content around. Last year, each session was focused on being personal, not personalized, in business. This year, the YOUniverse agenda is focused on ditching “touchpoints” in the customer journey and opting for creating moments instead.
What is a moment?
Our 9-to-5’s are noisy, aren’t they? We live in a world in which we are constantly bombarded by impersonal, generic, and inauthentic outreach; one where we trade on the commodity of quantity rather than quality, collapsing the economy of trust. Yet marketing and sales teams today pat themselves on the back for hitting their activity goals for the week, month, and quarter without taking into account the relationships they’ve sacrificed in the name of automation.
Trust has become one of our most scarce and precious resources. As a result, if you’re not trading in trust, the most valued currency of our time, you will be left behind.
During a time in which buyers have never been more skeptical, how do we establish that highly coveted trust as marketers and sellers? It begins with creating experiences that are authentic, relevant, and all about Y-O-U (or rather, the person on the receiving end of them)!
At Alyce, we call those moments.
Moments break your routine.
They are surprising.
And change the way you think.
Moments make a person feel a certain way.
They stop you in your tracks, make you put your hand to your heart, and let out a small “aw”.
As sales and marketing professionals, we must evaluate every interaction we have with a customer on their journey with our brand and stop to consider if we are delivering a transactional “touch” (that word seriously gives us the chills) or a memorable moment.
It’s moments, not touchpoints, that move a deal along to the finish lines and beyond. No one is buying your solution just so your sales team stops contacting them. There’s a relationship built on the back of moments in the customer journey that leads a deal to close.
Moments = momentum
In your increasingly competitive landscapes, every deal and every customer matters. Therefore, the approach you take to delivering moments that build momentum is the difference between sustainably growing your business and stagnation. Through moments, you build momentum to spark and carry on a long and lasting relationship with your prospects and customers.
Momentum propels businesses forward, and that’s the name of the game at this year’s YOUniverse event. We have architected an agenda that will inspire and teach you how to put moments at the center of all of your business interactions, whether you are a field, demand, or account-based marketer, or sales pro.
YOUniverse is designed to spark imagination and elevate the conversation around what is possible when we put YOU before ME throughout the customer journey.
When we stop marketing to people’s artificial personas and instead create experiences that appeal to the person behind it all.
So our agenda is focused on YOU. Not just who you are from 9-to-5, but who you are 24 hours of the day. That means that our sessions appeal to your 9-to-5 roles and responsibilities and also your #5to9 passions.
Come for the education, stay for the entertainment, and ultimately leave with a deeper love and understanding of how to deliver memorable moments across the customer journey.
In short, about 90% of our decisions are made unconsciously. So how do you sway the subconscious mind of your buyers?
You create emotionally charged, memorable moments that speak to the unconscious mind.
Oh, and you attend YOUniverse
Turn moments into momentum and join us in a movement so big, there’s no stopping it. Register for YOUniverse on September 23rd, 2021!