The Art of Making Meaningful Connections

What happens at the intersection of art, social good, marketing and sales?
Gallery Edition Boxes

Art is embedded in the human experience. Creating art is a method to express culture, provoke ideas and preserve memories. Viewing or experiencing art is a way to feel connected to the world around us, influence our physical environment and reflect on who we are.

Alene Sirott-Cope knows this inside and out. Alene is a visual artist who uses bright colors and a style that combines her graphic design experience with technology and a bit of mixed media. The result of her creative work is a collection of vivid-hued prints that evoke an appreciation of natural beauty and a sense of brightness and calm.

But that’s not all. For Alene, art is more than a creative outlet; it is a source of healing. Alene has had type 1 diabetes since she was in college, and as a result, she has had to have open-heart surgery and now has limited walking capabilities. She uses art to stay inspired and to keep herself physically and mentally active.

“AZ Moons” by Alene Sirott-Cope displayed on Alyce’s Gallery Editon Box

Alene is just the sort of artist ArtLifting champions. ArtLifting, a Boston-based social enterprise and benefit corporation, empowers artists facing homelessness and disability through the sale and celebration of their artwork. Alene is one of the talented artists in the ArtLifting community whose beautiful creations and inspiring stories are captivating socially conscious art fans in a big way.

Artists For Humanity (AFH) is another Boston-area nonprofit that blends the powers of creativity and community to make an impact. AFH employs enterprising, talented teens from Boston neighborhoods to work in collaboration with professional art and design mentors to produce innovative multimedia projects that are commissioned by businesses and individuals across Boston and beyond.

Wait a second, isn’t Alyce the B2B marketing and sales platform that’s redefining direct mail? Why are we talking about art? Because, in many ways, art, marketing and sales hinge on the same thing: making meaningful connections.

It’s our belief that B2B marketing and sales professionals are their most effective when they create and nurture relationships that are based on a thoughtful understanding of what matters to the audience in a personal way. So, instead of sending so-so swag and one-size-fits-all direct mail to long lists of prospects, Alyce customers can spark meaningful connections with premium, picked-just-for-you gifts.

"Arizona Moons" by Alene Sirott-Cope(bottom left), "Migration" by Aneliya Kostova (top left), "Untitled" by Scott Brenner (bottom right), "Sea Ventures" by Alene Sirott-Cope(top left)
“Arizona Moons” by Alene Sirott-Cope(bottom left), “Migration” by Aneliya Kostova (top left), “Untitled” by Scott Brenner (bottom right), “Sea Ventures” by Alene Sirott-Cope(top left)

The beauty of making meaningful connections is one of the reasons why we’re so excited about our new socially conscious art-focused partnership.

Through this partnership, Alyce is now able to offer ArtLifting and AFH artists national exposure and compensation for their artwork and also provide marketing and sales teams a new way to delight prospects and customers while also giving back. Our new Gallery Edition gift invitation boxes each feature a high-quality print of original artwork from an ArtLifting or AFH artist on the box top with the story of the artist inside. Plus, the box lid has a built-in tab for hanging, so the invitation itself is made to be saved and displayed for the work of art it is, serving as a reminder to the recipient that they’re part of a social good story and as a way to combat traditional direct mail waste.

Gallery Edition gift invitation box with hook and artist profile on the inside
Gallery Edition gift invitation box with hook and artist profile on the inside

At Alyce, our core values drive our decisions and through our new partnership, we honor our Give First, Give Consistently value. Every time an Alyce customer chooses to give a gift with a Gallery Edition gift invitation box, that customer and their recipients become connected in a meaningful, socially conscious way.

Learn more about our partnership with ArtLifting and Artists For Humanity here.

What do you think about the interconnection of marketing, sales, art and social good? Share your opinions and ideas in the comments.

June 7, 2019
Mary Matton
Mary Matton

Mary Matton is the Growth Marketing Manager for Alyce, and is obsessed with all things inbound and demand gen. Outside of work, her #5to9 interests include perfecting her mobile photography, the quest for the perfect iced coffee, and spending time with the people most important to her.