“Omni-channel experience” Remember that buzzword?
About five years ago that was all anyone ever talked about in Demand Generation. While this approach sought out to deliver a seamless experience for marketers, gaps in technology and methodology hindered our ability to deliver on that vision.
So now that new technologies exist- (we’re looking at you, intent data and marketing automation-) Demand Generation and Marketing Operations are a match made in heaven. How do you harness the power of these technologies and teams to deliver a respectful, relevant, and personal experience to your audiences across all of your channels?
Join us for a tantalizing tactical talk with some of the industry’s most thought-provoking and thoughtful contributors to the space.
