How to Use Alyce Activate for Content through the MAP Integration

Hi! My name is Nina and I am the Director of Demand Generation here at Alyce. Today I am going to be talking through some ways you can use Alyce Activate to jumpstart your marketing campaigns and boost the marketing…
Alyce Activate for Content using MAP Integration

Hi! My name is Nina and I am the Director of Demand Generation here at Alyce.

Today I am going to be talking through some ways you can use Alyce Activate to jumpstart your marketing campaigns and boost the marketing metrics you care most about.

But before I dig in, a brief back story on Alyce’s latest feature, Alyce Activate:

Not only are marketers tasked with delivering campaigns that drive an increase in lead scores but they are now faced with leads who are making purchasing decisions slower. So it comes as no shock that 77% of demand gen leaders say that increasing campaign engagement is their top goal in 2020.

This leaves marketers scratching their heads, trying to come up with creative ways to drive meaningful lead engagement with their top prospects.

Enter Alyce Activate: Marketing’s Lead Conversion Superpower

There are hundreds of opportunities to drive more engaging and compelling experiences with your audience through your marketing funnel. Alyce Activate helps take those otherwise one-to-many interactions and turn them into unique moments for your prospects, customers, and partners in a personal yet scalable way.

Where your Alyce Personal Gifting campaigns should result in a one-to-one meeting booked for a sales rep or a deal accelerated, your Alyce Activate campaigns should help amplify your marketing outcomes by rewarding desired behavior in the programs and campaigns you care most about, like webinar or event registrations, content downloads, or nurture stream engagement.

Think of Alyce Activate as digital gifting at scale. Small, personal gifts you can send to prospects in your marketing funnel to build relationships and move them to the next stage in their customer journey.   

Now that you know a little bit more about the best places in the marketing funnel to use Alyce Activate to drive lead engagement, I’m going to break down 5 ideas you can use to enhance your content strategies. These ideas are trigger-based gifting and reliant upon you having Alyce integrated with your marketing automation platform. The thought is these gift links will be automatically sent from your MAP system the moment a person reaches a certain status or takes the desired behavior you can report on. 

Alright, let’s get rolling:

  1. Incentivize cornerstone content engagement – anyone who views or downloads a certain ebook, study, annual report, etc. gets a gift
  2. Incentivize post-event content consumption – anyone who views or downloads on-demand event content post-show gets a gift
  3. Entice Inbound demos submissions – advertise you will send a pre-meeting gift for anyone that books a demo with your team
  4. Spice up your drips or nurtures – anyone who takes the desired behavior in your nurture stream, say clicks a link or views a case study or to schedule a group consultation, gets a gift
  5. Reward loyal subscribers – those that have been subscribed to your newsletters, content hub, etc. streams for a certain amount of time automatically get a gift as a thank you for being a loyal fan.

Phew! That was a lot. But hopefully, these ideas are actionable and practical and you are able to use one (or all five) of them to juice your next marketing campaign.

Happy gifting!

October 27, 2020
Nina B.

A born-again Bostonian and Martha’s Vineyard native (yes, people do actually live there year-round), I attribute my passion for making personal connections in my personal and professional life to my neighborly Island roots. I joined Team Alyce in January 2019 to be a part of a bigger story and have a little fun while doing it :) . While not riding the startup roller coaster, I love spending time traveling with my unbearably cute niece and nephew, attending New England sports championship parades and taking in the sun and sea at my favorite local beaches.