One of the most untapped email campaigns involves gifting. Unlike traditional demand-gen campaigns where people sign up for discounts and webinars, gifting takes a different tact to drive results.
The most effective gifting campaigns connect to the person in a relatable, relevant, and respectful way. Modest gestures influence the perception of your brand, thanks to the power of reciprocity.
Email outreach and social media are among the top ways to close the gap between an excited gift recipient and your brand. But how?
After all, that email won’t write itself. Until now.
We’ve prepared a series of email templates you can use for your next marketing campaign. Not only can you copy and paste these into your next email, but we’ve also provided insights into why they work.
In a hurry? Skip right to the email templates below:
- Door-Openers
- Pipeline Acceleration
- Customer Renewal
- Customer Appreciation
- Account Upsell
- Working From Home
- Donations & Charity
- International Gifting
- Follow-up After Sending a Gift
- Top Gift Ideas For Prospects
If you’re looking to add long-term value and build better relationships with clients, we'll share some of our favorite email examples for gifting your prospects.
💡 Need more proof that corporate gifting works? Check out the case for B2B gifting!
Sales Prospecting Email Campaigns Are Tough
Prospecting is the foundation of the sales process. It ensures that you’re making steady progress toward your goal and growing the business. But the most important thing is to prospect thoughtfully.
The reality is that decision-makers are hit up endlessly for events they never attended, intros they never expected, to solve pain points they don’t have. There is a lot of noise that directors, VPs, and C-level executives get. Operating with this understanding gives you the empathetic superpower to get to the point quickly in your prospecting efforts.
Unfortunately, hundreds of sales reps before you have poisoned their perception of the email channel. As a result, nearly every email is met with contempt. Given this opportunity, you ought to be interesting or genuinely helpful since you’ve made it to their inbox.
A prospecting email is sent to a potential customer to introduce yourself, your company, and your value. Outreach emails aim to set up a call, screenshare, or in-person meeting to discuss their needs. Also, there isn’t a landing page to prime them for the conversation or an inbound component — these efforts are part of an outbound strategy.
Top-performing prospecting emails dig into a specific problem and interest felt by someone. Personalizing your emails will spark your prospect’s attention and encourage them to take the next step.
But, wait a second.
This type of personalization does not mean lazily merging in one’s job title, company name, and other demographics.
It means taking a moment to pause and reflect on how your solution could realistically help the recipient. Corporate gifting software amplifies this effort, not absolves it.
Sales enablement platform Outreach studied over 360,000 prospecting emails sent last year. They found that emails sculpted around one's interests received higher positive reply rates — and more meetings booked than typical cold emails. It pays to be personal.
Their stats show that the typical response rate for a cold email lacking personalization is 1%. Personal and relevant gifts are bound to increase your engagement. A gifting platform such as Alyce helps salespeople and BDRs tailor their message in a warm and receptive way.
We’ve rounded up 23 prospecting templates to land more meetings and hand-raises by combining promo gifts in your digital marketing outreach.
Don’t limit yourself to prospecting. Use these scripts thoughtfully in direct messages on social media, such as LinkedIn or Twitter.
Tips To Get the Most Out of These Email Templates
- Treat every recipient as an individual. Winning B2B gifting campaigns complement the individual's relationship, context, and interest.
- Pair gifts with emails when it’s relevant. Emphasize the actual person based on what you share in common. If your outbound strategy is irrelevant, a gift won’t help.
- Think critically about the subject line. The body of the email is rarely read completely so focus on the subject line and the first sentence the recipient sees. Avoid clichés, but if there’s a time to be bold, it’s here.
- Tailor these outreach email templates. We recommend updating these templates to fit the style and lingo of your audience. Less is more.
With no further ado, let’s dive into these gifting email templates!
Door-Opener Corporate Gifting Email Templates
Succesful cold emails must be succinct. Attaching a gift to a prospecting email works wonders as it simply can’t be ignored. But please, not another $5 Starbucks card.
There’s nothing wrong with Starbucks, but you ought to be more relevant for a prospective sales meeting and offer them numerous options. Invest in the relationship because time is scarce — make it worthwhile.
Door-Opener Gift For Meetings - Email Template #1
Subject Line: A gift for you to stay hydrated!
Hi [First Name],
[My First Name] here from [My Company] — sending over this Yeti I thought you’d enjoy on a walk or coffee break!
You’re welcome to accept or swap this for something else or donate its value to a charity of your choice. At [Company], we help folks [value prop].
I’d love to find some time to chat through if we could do the same for you and [Company Name]. I’ve attached my calendar to this email to easily find a time to connect. Grab a gift you’ll enjoy and a time that works for you to chat.
Looking forward to it!
Cheers,
[Your First Name]
Why it works:
- Quality brands like Yeti are a proven favorite gift among sales professionals
- A higher-quality gift begets better interactions
- Right-sized for the relationship and context
Door-Opener Gift For Sales Meetings - Email Template #2
Subject Line: A gift for you to keep the music playing!
Hi [First Name],
[My First Name] here from [company] — sending over this Bluetooth speaker I thought you’d enjoy while spending some time outside!
You’re welcome to exchange this for something else or donate to a charity of your choice if you prefer.
At [company], we help folks [value prop]. I’d love to find some time to chat through if we could do the same for you and [recipient-company]. I’ve attached my calendar to this email to easily find a time to connect.
Grab a gift you’ll enjoy and a time that works to chat.
Looking forward to it!
Cheers,
[My First Name]
Why it works:
- Suggests a business gift that is fun and enjoyable
- Not the usual set of virtual gift cards or branded merch
- Reinforces that they’re in control of the next step
Door-Opener Gift For Sales Meetings - Email Template #3
Subject Line: A gift for a green thumb!
Hi [First Name],
[My First Name] here from [company] — sending over this Glow Garden I thought would be a nice addition to your home office!
You’re welcome to exchange this for something else or donate to a charity of your choice if you prefer.
At [company] we help folks [value prop]. I’d love to find some time to chat through if we could do the same for you and [recipient-company].
I’ve attached my calendar to this email to easily find a time to connect. Pick a gift you’ll enjoy and a time that works for you to chat.
Looking forward to it!
Cheers,
[My First Name]
Why it works:
- Personal gift for their home or desk
- Suggests an eco-friendly gift or charitable donation
- Unique from most corporate gifts
Door-Opener Gift For Road Warriors - Email Template #4
Subject Line: A gift to make sure you’re always charged
Hi [First Name],
[My First Name] here from [company] — sending over this Multi Charging Station to ensure all your electronics never run out of juice!
You’re welcome to exchange this for something else or donate to a charity of your choice if you prefer. At [company] we help folks [value prop].
I’d love to find some time to chat through if we could do the same for you and [recipient-company].
I’ve attached my calendar to this email to easily find a time to connect. Grab a gift you’ll enjoy and a time that works for you to chat.
Looking forward to it!
Cheers,
[My First Name]
Why it works:
- Practical, useful gift that almost anyone uses
- Reflects that you know they’re on the go
- Invites further conversation in a discovery call
Pipeline Acceleration Gifting Email Templates
From past interactions, the prospect has a general idea of what you do. Now it’s time to cover specific offerings based on their needs with the aim to move them along the buyer journey.
These engaging templates give you new ways to capitalize on your momentum. Revamp your email marketing messages in your CRM to see your open rates soar.
Pipeline Acceleration - Email Template #1
Subject Line: [Their Company Name] <> [Your Company Name]
Hi [First Name],
It’s been so great chatting with you about [previous meeting topic].
I’m looking forward to continuing the conversation about how [company] and [recipient-company] can work together!
I wanted to send a little something your way I thought you’d enjoy! Hope this [gift-name] suits you — please feel free to exchange or donate it if you prefer.
Would love to find a time to keep our chat going. I’ve connected my calendar to this invitation for us to seamlessly find a time to connect.
Grab a gift you’ll enjoy and a time that suits you. Looking forward to it!
Cheers,
[My First Name]
Why it works:
- Makes them feel important that you haven’t forgotten about them
- Different gift options are likely to be explored with established trust
- Moves the deal along with an incentive to stay top-of-mind
Pipeline Acceleration - Stakeholder Outreach - Email Template #2
Subject Line: A gift for you because you deserve it!
Hi [First Name], It’s been so great chatting with you about [the current prospecting stage].
Who else from your team would benefit from joining the conversation? I’m happy to send them a gift of their choice.
I’m looking forward to continuing the conversation about how [company] and [recipient-company] can work together!
Excited to keep the conversation going—looking forward to connecting soon!
Cheers,
[My First Name]
Why it works:
- Continues the conversation while involving others
- Provides a pathway to involve more decision-makers and influencers
- Allowing them to do something for you in return
Customer Renewal Gifting Email Templates
One of the best ways to grow sales is through existing customers. They likely recognize the value you provide with adoption and favorable customer sentiment.
Despite being a classically “customer marketing” initiative, high-performing salespeople check in with recent contacts to source new deals with a trusted connection.
The best part is you won’t need a massive online footprint to show them the love. Elicit a reciprocal response with gratitude and willingness to help.
Customer Referral Thank You - Email Template #1
Subject Line: [Product Name] is more fun with friends!
Hi [First Name],
Thank you so much for being such a valued client. To show our appreciation, I wanted to send you this [gift name]!
I hope you enjoy it — but feel free to exchange or donate its value to a charity of your choice.
Do you know of any friends of yours that would like to hear about [brand]? I’m happy to treat them to a nice gift on your behalf.
Thank you,
[My First Name]
Why it works:
- Primes them to envision who else could use your product
- Rewards them for their customer relationship
- Invites them to respond directly which is more personal
Customer Renewal - Anniversary/Milestone - Email Template #2
Subject Line: You’ve made it
Hi [First Name],
It’s been incredible to serve you over the last year. To celebrate, I want to send you a gift that you’ll enjoy.
Feel free to accept, exchange, or donate its value to a charity. It’s yours!
Given what you know about [brand], is there anyone I should reach out to help them with [pain point]? Happy to connect over email or phone with them.
Thank you,
[My First Name]
Why it works:
- Triggered by customer anniversary or major milestone
- Encourages recipient to accept and suggest a friend’s name and phone number.
- Invites them to respond directly which is more personal
Customer Appreciation Business Gift Email Template
Without your existing customers, you wouldn’t be where you are today. It’s important to show appreciation to your clients for them to keep coming back.
Customer Thank You Gift - Email Template #1
Subject Line: A thank you from [your company]
Hi [First Name],
Thank you for being a dream client of [company]. It’s been rewarding to support your [outcome] and be alongside your journey.
Please enjoy this [gift] as a small token of appreciation for everything we’ve accomplished together to date. Feel free to swap it with another gift or donate its value to a charity you care about.
Really excited to continue all the wonderful work we’ll do together.
Hope you’ll enjoy the gift!
Cheers,
[My First Name]
Why it works:
- Acknowledges the outcomes the customer achieved or their progress
- Appreciates the client for being ... themselves!
- Encourages recipients to choose the gift that resonates with their interests
Customer Welcome Gift - Email Template #2
Subject Line: A surprise just for you
Congrats, [First Name]!
We’re so proud to have you with us. We’re thrilled that you chose us for [value prop].
Please enjoy this [gift] as a small token of appreciation for you. Feel free to exchange it with another gift or donate its value to the charity of your choice.
Really excited to help make this a record year together.
Hope you’ll enjoy the gift!
Cheers,
[My First Name]
Why it works:
- Celebrates new customers that complete their onboarding
- Demonstrates you know how important their business is
- This first email perks up their attention to your welcome emails
Save your sales team HOURS prospecting every day.
Account Upsell Gifting Email Templates
Upselling techniques are proven to drive growth through revenue expansion. This technique is not only used with existing customers. You can also use such methods to encourage potential customers to spend more.
Upsell to Describe New Product or Service - Email Template #1
Subject Line: You’re invited to meet the new [product name]
Hi [First Name],
Thank you for being such a valued partner with [company]!
We wanted to send this [gift] your way to show our appreciation.
You’re welcome to choose something else or donate its value to the charity of your choice if you prefer!
We’re also excited to introduce [1-2 sentences about how your new product helps them]. After accepting your gift, you’ll be redirected to hear more about this [PRODUCT NAME].
We’d love to find some time to chat more about this and how it will benefit you.
Looking forward to it!
Cheers,
[My First Name]
Why it works:
- The recipient feels appreciated for their relationship
- They hear about a complementary product with the Post-Gift CTA.
- Tees up the follow-up meeting to get their feedback
Upsell for Different Business Units - Email Template #2
Subject Line: Championing [Product Name] is a team sport!
Hi [First Name],
Thank you for being such a valued partner with [company]!
I want to send you this [gift-name] as a token of our appreciation for all the great work we’ve been able to accomplish together.
You’re welcome to choose something else or donate to the charity of your choice if you prefer.
Because of our collaboration, I’d love to chat with the [name of] department about how [company] can help them as well.
Who’s the best person to reach out to there?
Thank you!
[First Name]
Why it works:
- Reframes the relationship as a partnership
- Aligns the customer to help advocate for you
- Upholds value with a thoughtful business gift
Working From Home Gifting Messages
It’s apparent that working from home is here to stay. Working from home can become quiet (or stressful), this is why a work from home gift is an excellent idea for boosting someone’s day.
The theme here is to show you care about their workspace without sending them the usual business gifts like mousepads, pens, and gift cards.
Gift for Someone Working From Home Email Template - #1
Subject Line: Something for the home office
Hi [First Name],
Nothing feels better than a put-together workspace, and I hope this gift helps bring your WFH setup more joy.
Have something like this already? Feel free to swap this gift for something else or donate the dollar value to a charity of your choice!
At [company], we help you [value prop]. We like to turn our outlook to the positive and would love to show you how [company] can help.
Looking forward to hearing how you think [company] can help [value prop] with [prospect company]’s [prospect’s target market].
Talk soon,
[My First Name]
Why it works:
- Makes the customer think you’re thinking of them
- They can choose a better gift they want
- A personal gift to make their home special
Working From Home Gift Email Template - #2
Subject Line: [First Name], the final touch on your new workspace...
A sense of relief comes with completing a home project, and putting the finishing touches on your home office can bring you more comfort and focus.
Have something like this already? You can swap this gift for something else or donate its value to a charity of your choice!
At [company], we help you [value prop]. We like to turn our outlook to the positive and would love to show you how [company] can help.
Looking forward to hearing what you think.
Chat soon,
[Account Owner]
Why it works:
- Helping them feel comfortable working from home
- Leads with a goal for the gift
- Gives them more flexibility
WFH Gift Email Template - #3
Subject Line: Hope this completes your WFH setup
As you’re settling into the new home office, I figured adding a finishing touch can make your office more enjoyable.
Have something like this already? You can exchange this gift for something else or donate the dollar value to a charity of your choice!
At [company], we help you [value prop]. We’d love to turn our outlook to the positive and show you how [company] can help, wherever you work.
Looking forward to hearing how you think [compan] can help [value prop] with [prospect company]’s [prospect’s target market].
Chat soon,
[Account Owner]
Why it works:
- Focuses on the neat ways to round out the remote work lifestyle
- Personal by pointing out that you wish for them to be comfortable
- Simple, easy to read, and act upon
Donations & Charitable Gifting
Donations and charitable gifting are not only good for the charity you choose or the people it serves, but it’s good for business. Many businesses aim to support their local communities. Established brands and startups alike aim to showcase a human element in their corporate gifting programs and to differentiate themselves.
Charitable contributions are an excellent way to enroll your recipient into a shared interest while also scheduling a follow-up meeting to discuss what you share in common. Plus, they won’t even need to find their credit card!
Related: Responding to the Crisis in Ukraine (And How You Can Help)
Gift Donation Email Template - #1
Subject Line: [First Name], let’s spread positivity together
Hi [First Name],
I hope this gift will have a positive impact on you during this unprecedented crisis. You always have the power of choice with Alyce, so feel free to choose a different charity to donate to or exchange it for something else!
At [company], we help you [value prop]. And right now, having empathy for others and building these bonds is more important than ever.
Looking forward to hearing your feedback on how [company] or [salesperson] can help [value prop] with [prospect company]’s [prospect’s target market].
Warm wishes,
[Account Owner]
Why it works:
- Gives the impression that there’s hope amid a global crisis
- Allows for the individual to feel as though they’re making a difference
- Provides the individual with the freedom of choice
Gift Donation Email Template - #2
Subject Line: [First Name], want to help make a difference?
Hi [First Name],
Here at [company], we take giving back seriously and want to extend this invitation to give back across our network.
I hope you use this gift to donate to a charity that speaks to you so that we can all bring some positivity into the world that needs it right now.
You always have the power to choose, so feel free to choose a different charity to donate to or exchange it for something else!
At [company], we help you [value prop]. And right now, having empathy for others and building these bonds is more important than ever.
Looking forward to hearing your feedback on how [company] can help [value prop] with [prospect compan]’s [prospect’s target market].
Stay healthy,
[Account Owner]
Why it works:
- Asks the recipient to solve a shared problem
- Freedom of which charity to choose
- Ties back into the business relationship
Charity Donation Message Email Template - #3
Subject Line: A gift of giving for you
Hey [First Name],
It always feels better to help those who are less fortunate.
I hope this gift can bring some positivity to your day. You always have the power of choice with your gift, so feel free to choose a different charity to donate to or exchange it for something else!
At [company], we help you [value prop]. And right now, having empathy for others and building these bonds is more important than ever.
Looking forward to hearing your feedback on how [company] can help [value prop] with [prospect company]’s [prospect’s target market].
Best,
[Account Owner]
Why it works:
- Improves the world with an unexpected ask
- Reinforces the business relationship
- Invites more conversation
International Gifting Email Marketing Templates
Having clients around the world makes it more challenging to strengthen relationships. This is why it’s important to send them gifts of appreciation in ways that are relevant to them to reflect the value of their connection to you.
Rather than sending physical gifts internationally that could get stuck in Customs or be delivered with a hefty bill upon receipt (yikes!), lean into the gift card options as a part of your marketing strategy.
Gifting Globally for Sports Fans - Email Template #1
Subject Line: [Name] + Manchester United + [Your Company Name]
Hey [First Name],
Whether you’ve been a Manchester United fan since Ryan Giggs was on the field, or you’re more of a new fan of the league, I wanted to shoot you over this gift card to get yourself some gear before the next game.
Of course, if this gift doesn’t suit you, please feel free to exchange it in the marketplace for something that does, or donate it to the charity of your choice. Just like the best football players are creative, nimble, and problem-solve at the moment — so are [personas].
But, you could also use some help. That’s what [Your Company Name] is all about. We help [personas] [value prop] creatively.
Can I show you how this would work for [Company Name]?
Let’s Chat,
[Your Name]
Why it works:
- Thoughtful as you know their favorite team
- Exciting that you’re supporting them
- Uses gift cards quite tactfully in a personal way
Gifting Globally for Foodies - Email Template #2
Subject Line: [Name], your recipe for success in this email
Hey [name],
With [season] in full swing, I’ve been exercising my cooking skills with some new recipes and figured I’d send along a way to get some ingredients for my favorite recipes.
Of course, if this gift doesn’t suit you, please feel free to exchange it for something that does, or donate it to the charity of your choice.
Just like we plan to prep a meal for any reason to celebrate, or as we prep for a new [quarter, month, fiscal year]. How are you planning on solving [pain point]?
That’s what [Your Company Name] is all about. We help [personas] [value prop] creatively.
Let’s Chat,
[Your Name]
Why it works:
- Great for sharing food-related gift cards
- Personal as you’re sharing recipes
- Segues into the value prop in a clever, personal way
International Gift for Global Travelers - Email Template #3
Subject Line: [Name], is your [product category] ready to take off?
Hey [name],
Wanderlust has been on the brain, and what better way to relax, reset, and get ready for the rest of the [year, month, quarter] with a little trip! I hope you enjoy this gift card and take a well-deserved vacation or staycation.
Of course, if this gift doesn’t suit you, please feel free to exchange it in our marketplace for something that does, or donate its value to the charity of your choice.
As we start to think about where this trip could take you, I can’t help but ask where you’re taking your [AREA OF FOCUS] into the rest of this year.
If you’ve been thinking about a [product category] solution, [YOUR COMPANY] could be the right fit. Want to see how this could work for [prospect’s company]?
My calendar is open!
[Your Name]
Why it works:
- Hotel and travel e-gifts are both practical and imaginative gifts
- Makes for a great conversation starter for their next adventure
- Gets recipients thinking about your interest in their wellbeing
Follow-up Templates After Sending a Gift
For some people, gifting takes them by surprise. There are endless email scams out there that understandably cause recipients to keep their guard up.
Never fear. A friendly follow-up email can affirm that it’s safe to accept the corporate gift since it was from you. Another way to add more legitimacy to these gift email campaigns is to use a content marketing tool like Vidyard to include a personal video. In those videos, address your prospect by name — yes, make one for each prospect.
Touch on your product, but don’t dwell on it. Keep it both high-level about your company and about them — but make it clear you care. Remember, the focus is less about the gift and more on how the gesture makes them feel.
Sent Gift - Video Message - Email Template #1
Subject Line: A gift and a video!
Hey [First Name],
I recorded a quick video for you!
[INSERT VIDEO HERE]
The gift I sent earlier is still yours if you want it. If that doesn’t suit you right now, you’re free to exchange it for something else or donate the value of the gift to a charity of your choice.
Let me know your thoughts, or if there’s a better time for us to connect next week.
Looking forward to hearing from you,
[Account Owner]
Why it works:
- Video is an immediately recognizable format for people you know
- Reinforces the optional nature of accepting (or exchanging) gifts
- Asks recipients to suggest the next follow-up interval — perhaps they’re OOTO.
Sent Gift - Video Follow-up - Email Template #2
Subject Line: [First Name], check this out
[INSERT VIDEO HERE]
How’d you like the gift I sent over? If it’s not something you want right now, please feel free to exchange it for something else on the marketplace that you’d prefer, or donate the value of the gift to a charity of your choice.
Let me know your thoughts on the video and how [company name] can help you with [value prop]!
Let’s chat soon!
[Account Owner]
Why it works:
- Affirms the power of choice when deciding when to accept the gift
- Reinforces the end-game that you’re after with the email
- Uses video to add a personal side to the prospecting effort
Top Gift Ideas for Prospects
It’s key to send the right business gift at the right time.
What makes a strong gift for your audience? Here are a few pointers:
- Respectful - A gift that isn’t too personal or imposes your will upon them
- Relevant - A gift that is appropriate for the stage of the relationship
- Relatable - A gift that complements one’s passions outside of work
That said, there are some categories to consider if you’re looking for new ideas.
- Virtual gift cards (Retailers, Restaurants)
- Smart speakers (Google Home, Amazon Alexa)
- Drinkware (Yeti Mugs, Hydroflask)
- Charitable donations (Ukraine, Children’s Hospitals)
- Event follow-up (a themed swag kit after an event)
We've simplified the entire process of picking out gifts for recipients without being impersonal. Avoid the hassles of sending swag on your own with the Alyce gifting platform.
Top Gift Cards to Generate More Sales Meetings
Our gifting data compiled last year has shown that e-gifts are consistently a popular choice when booking meetings.
The top 10 gift card retailers include:
- Amazon
- Starbucks
- GrubHub
- Nordstrom
- DoorDash
- UberEats
- Target
- Lululemon
- Nike
- Whole Foods
Can you see how some types of gift cards speak to a recipient’s passions outside of work?
😎 7 Signs You're Ready for a Corporate Gifting Platform
Amplify (and Automate) Outreach With a Personal Gifting Platform
These free email templates will only get you so far.
You’ve got to have a simple and reliable way to keep track of your gifts and outreach efforts.
The advantage of using a gifting solution like Alyce is that recipients can schedule meetings or answer questions immediately after they redeem their gift. Talk about striking when the iron’s hot!
Tailor these email templates to fit the style, tone, and big picture of your marketing campaign. Digital gifting doesn't have to stay virtual. Alyce gives you access to over 30,000 choices to provide recipients.
Need more inspiration? We have 14 gifting ideas for marketers to send the right gift anytime along the customer journey.
Tara Benyousky
When I'm not talking about all the ways tech can improve our everyday professional and personal lives, in my 5-to-9, I'm thinking about my next travel destination, wrangling a salty dachshund or cooking up something in the kitchen.