Drive Personalization and Prioritization in your Direct Gifting Program

While gifts that hit the mark can bring amazing results to your ABM program, gifts that fall short can increase negative sentiment and create roadblocks. In this session, you’ll learn …

Drive Personalization and Prioritization in your Direct Gifting Program

While gifts that hit the mark can bring amazing results to your ABM program, gifts that fall short can increase negative sentiment and create roadblocks. In this session, you’ll learn how 6sense partnered with Alyce to drive personalization and prioritization in their direct gifting program. You’ll see how 6sense uses Alyce to break through with personalized gift experiences for accounts and contacts prioritized by the 6sense platform – and the results this combined approach has generated.

September 9, 2020
MK Getler
MK G.
Not afraid of a challenge, I once packed up my guitar case and moved to the south of Spain in search of tapas and a chance to live outside of my comfort zone. When I'm not tackling adventures in countries whose native languages I do not speak, I can be found tilting the Customer Marketing playbooks on their heads. If you’re looking for someone to brainstorm with, join me along the Boston Harbor for a walking meeting with my black lab, Kody.