Real talk: Your buyer doesn’t care about you. Or your product. Or your service.
Maybe it’s because the marketplace is saturated with so many options. Maybe it’s because the buyer is more sophisticated and educated than ever.
Or maybe, it’s because you haven’t evolved your selling motion to match the evolution and needs of the marketplace and the buyers therein.
Product-centric selling is fundamentally broken. It’s time to abandon that playbook and adopt a playbook that matches the evolution of the marketplace. Problem-centric selling is that next evolution in our sales playbook.
Join us for more real talk during a fireside chat about the evolution into problem-centric selling with Keenan, the founder of A Sales Guy and author of Gap Selling.
May 4, 2020
