Blog

Use Automation for Good: 5 Ways Alyce for Marketo Makes You a More Personal Marketer

Today we launch Alyce for Marketo, a best-in-class Marketo integration that gives all the marketers that live in Marketo all day, the tools they need to deliver more personal and engaging experiences through all of their program automation and measure the impact like never before possible. 

Calzones & Empathy: The Psychology of Being Personal

Having empathy for others is integral to building personal relationships. But what does this look like in a business context, and furthermore, what is the true value it affords?

Alyce All-Stars Featuring Shari Kenney

Shari Kenney is a powerhouse National Account Executive at Bandwidth. But it's her outside of work passions that allow her to "Be savage. Not average."

Alyce All-Stars Featuring Chris Atwood

Chris Atwood's "5-9" interests are what allow him to crush his "9-5" Strategic Marketing Leader role at ITA Group.

10 Ways Personal Gifting Strengthens Client Relationships

Our AI research is incredibly important to sending hyper-personal gifts to people you don’t know. But now we offer a new option that’s perfect for gifting people when you already have a relationship.

I’m a Person, Not a Persona. Why Persona Selling is Not Personal

As marketers and sellers, we’ve all been guilty of selling to the persona at one point in time. However, creating relationships, and tugging on the strings of what someone actually cares about outside of their 9 to 5 is what gets an emotional response and makes someone want to buy from you.

How Gifts That Give Back Earn You More Personal Connections

We’ve always given recipients the Power of Choice – meaning they could accept exchange or donate any gift. But now we’re putting the power in your hands. For the first time, you’re now able to find, select, and offer donations to your prospects and customers right from the Alyce marketplace.

Creating a Personal Customer Experience vs Personalized Marketing

Personalization is merely a surface-level understanding of a customer; a small attempt to provide better service by being relevant. But it’s not personal. Chet was personal.

What Real Sales Pros Are Saying About Alyce

For the 7th and final post in our series, “Alyce 360,” we share what real sales pros are saying about Alyce.

Alyce: A Leader in ABM Execution, and it’s Just the Beginning

In this post, we explore G2’s Winter 2020 ABM Execution Report, which has named Alyce a “Leader” in the ABM Execution category.

Beyond CCPA – Why Being Good Stewards of Data Matters

We’re in a new global frontier where addressing the data rights, transparency and interest of individuals has become more than compliance and executive-level imperatives - it’s just good business. Here is how we think about it at Alyce.

Alyce Named Leader in the G2 Winter 2020 Account-Based Execution Software Grid Report

Celebrating a Milestone Year of Growth, Alyce Recognized for Leadership in G2 Category Based on Superior Customer Satisfaction and Market Presence Scores