The way swag has been managed and used by B2B companies has been broken for a long time. Swag Select is here to fix that and help you deliver more personal B2b swag experiences at all the right moments.
Swag sucks. Or at least it has for a really long time.
Let’s be honest, when was the last time you received a piece of swag from a vendor or at an event and thought- “oh heck yeah, exactly what I would have chosen!”
And for companies managing swag, let me ask… has that been an enjoyable experience? Don’t you just love managing your swag closet, or working with your warehousing provider? And coordinating all the shipping and logistics for every event and every sales rep and CSM who has a customer they want to send to? That’s not annoying or tedious at all….
Recently, we published the State of Swag 2020 Report which detailed how despite all the challenges of B2B swag, 54% of companies are still planning on increasing their swag spend this year over last, yet 77% of companies still manage swag in their own office.
That’s a TON of time and money being poured into a program that’s hard to track in the first place.
That’s why today we’re launching Swag Select: the first all-in-one platform that eliminates the swag management headache.
Swag Select enables our customers to deliver engaging and trackable swag experiences digitally, through the mail, and at physical and virtual events.
Swag Select gives customers the ability to set up an online custom swag marketplace featuring any items from the Alyce swag catalog or any items from their own 3rd party suppliers.
Your custom Swag Select marketplace takes the burden away from you and your recipients, and it allows you to:
- Give recipients the Power of Choice.™ Let recipients choose an item they truly want from your custom swag marketplace by delivering a unique link digitally, through the mail, or in-person.
- Never ship or store swag on your own again. You set up your marketplace, Alyce takes care of the rest. Use Alyce invitations (digital or physical) to get codes in the hands of your prospects, they choose the item they want, Alyce takes care of the logistics.
- Deliver better swag experiences at events, at lower cost. Create custom branded Swag Select cards with a unique link to your marketplace, so instead of coordinating and paying for the logistics of swag for every event, you just bring a stack of cards, and delight your high-value prospects and customers with a more personal and respectful swag experience.
Sounds pretty nice, right?
But, let me address the elephant in the room here- Alyce is all about helping you deliver personal experiences through gifting.
And I’ll be honest- the typical way swag has been used has most definitely NOT the best way to be personal many moments throughout the customer journey.
But why isn’t sending swag personal? B2B Swag has had some fundamental flaws…
- Most swag items are generic and unwanted
Think about all the pens, cheap notebooks, bottle openers, and stress balls you’ve picked up at events. Do you feel a personal connection with that brand with those items? Didn’t think so.
- Most swag ends up going unused and wasted
Just last week I got a tshirt in the mail from a vendor, and it was WAY too big for me. I’m never going to wear it, I’m just going to give it away. I’ve also received fidget spinners, keychains, and other cheap items that are just cluttering my desk. It’s a waste of money for companies to send things like that, and puts a negative taste in the mouth of recipients.
- It’s delivered at the wrong moments in the customer journey
Trying to start a conversation with someone for the first time? It’s probably not a great idea to just put your brand in their face right away. It’s much better to be personal to the recipient on the other side at those moments.
Swag Select takes all of these concerns and puts them to bed by taking an approach that’s relatable, relevant, and respectful:
- Alyce features unique premium branded items that let your customers and prospects know you care, and give them something relevant to their interests that they’ll actually use.
- The Power of Choice allows you to take a respectful approach that enables every recipient to get something they actually want, which means 0% of Alyce swag items end up in the trash, and 100% of customers are happy with what they get.
- Swag Select is part of the overall Alyce platform- which enables you to be relatable by sending personal gifts at moments when your prospect or customer isn’t familiar with you or your brand yet, and enables you to surprise and delight at moments when they’ve become a fan of your brand.
Companies spend an average of $185k annually on swag inventory alone, with another $30k on services. But this year, 35% of companies are already turning to swag platforms to help them streamline and flip the script on their swag program, to turn it into a differentiator for their business.
Want to learn more about Swag Select? Visit Alyce.com/swag