Holiday Gifting Campaigns To Run In 2020

Not sure how to structure your holiday gifting campaigns? We’re here to help! Check out these 5 Holiday Gifting Campaigns you can run in 2020.

Now is the time everyone has their sights set on the holiday season. With the holiday season, of course, comes gifting. And as we are all well aware, this holiday season is going to be a bit different than holiday seasons of years past. Therefore the holiday gifting campaigns you run will have to reflect that.

I think we can all agree 2020 has been a wild and crazy year that focused on empathy and trust.

What better way to build trust and affinity for your brand than to show your customers, prospects, and partners some gratitude for sticking with you this year with personal holiday gifting campaigns!

There are millions of lists out there with the perfect holiday gifts to send, but what should you actually SAY with your gifts? How do you make sure your future and current customers know how much you appreciate them engaging with and trusting your business?

Well, we’re here to help. Here are some holiday gifting campaign ideas you can run with this year.

5 Holiday Gifting Campaigns You Can Run In 202

Thanksgiving Campaigns

What better way to show gratitude than on Thanksgiving! Now is a great time to give to your prospects and customers without expecting or asking for anything in return.

Hear me out, I dusted off my old copy of Robert Ciladini’s Principles of Influence. In his legendary book, he describes reciprocity as his first principle.

He explains:

“… We should try to repay, in kind, what another person has provided us… By virtue of the reciprocity rule, then, we are obliged to the future repayment of favors, gifts, invitations, and the like.”

Above all, when someone does something nice for someone, like give them a gift, they feel indebted to that person and are more willing to do a future repayment of sorts.

So, in the spirit of Thanksgiving and reciprocity, now is the time to gift prospects and customers without any ask from them.

Then, when it’s time to ask for that renewal, that meeting, that intro to a new contact, your gift recipients feel more inclined to help!

We included email templates and video scripts for these holiday gifting campaigns; the more personal you can be when you’re expressing gratitude, the better.

Show Your Thanks

Audience: Customers, Late Stage Prospects, Partners
Gift Ideas: Donations to local charities

Gift Invitation Template:

Subject Line: We’re thankful for you!

Hi {{first name}}

2020 hasn’t been the year we all thought it would be, but you stuck with us, trusted us, and worked with us. For that, we can’t help but feel immensely grateful for all that you’ve done for us this year.

As a token of appreciation, here’s a gift! Of course, feel free to exchange it for a gift that suits you and your needs more.

Looking forward to continuing to work together in the future!

Video Idea and Script:

Hey {{name}},

It’s been amazing being able to work with you these past {{insert timeline here}}. From {{milestone #1}} to {{milestone #2}} you’ve been an amazing champion, partner, and friend.

We’re thankful to have you as part of our family and hope you have a great Thanksgiving!

Show gratitude for your engaged prospects from Target Accounts

Audience: Target Prospects from High-Value Accounts who have engaged with your marketing efforts
Gift Ideas: An item from our list of 13 gifts that give back

Gift Invitation Template:

Subject Line: What to be thankful for this Thanksgiving

Hi {{first name}},

What are you thankful for this holiday season?

For us, it’s people like you who can recognize the {{problem your product/service solves}} and are actively looking for a solution.

That’s why we’re thankful for you, you’ve {{leverage prospect/lead source to add what they’ve done to start to alleviate the problem for their company}}

To celebrate this year’s less-than-normal Thanksgiving, we wanted to empower you to give back and make a difference in the world. If this organization isn’t one you’re passionate about, feel free to exchange your donation for an organization of your choosing.

Just another thing to be thankful for this year.

Video Idea and Script:

Hey {{name}},

Thanks for {{insert latest lead source here}}, we hope it can bring some value to your day.

In the spirit of Thanksgiving, we wanted to take the time to recognize members of our community who exemplify {{the qualities of a good lead for your team}}.

No gimmicks. No ask. Just, thank you for helping drive our mission forward.

We’re thankful to have you as part of our community and hope you have a great Thanksgiving!

Winter Holiday Campaigns

As festive as I like to get, and I get festive in December, not everyone is celebrating the same holidays in the wintertime.

Although 93% of Americans reported celebrating Christmas in some fashion in 2019, it’s always best to keep your winter holiday gifting campaigns agnostic so that everyone feels involved and included.

From charitable gifting to holiday-themed gifts there are so many ways you can end your year off on a positive note with your top prospects and customers.

Tap into family time for your target prospects

Audience: Target Prospects
Gift Ideas: Games, family-oriented gifts for kids

Gift Invitation Template:

Subject Line: An idea to defrost this holiday season

Hi {{name}},

Winter is here and everyone is starting to spend more time indoors. Whether you’re heading home for the holidays or watching the snowfall over Zoom this year, it can’t help to have an excuse to spend time with family and old friends.

To help you make the most out of your virtual or in-person family and friend time, here’s a gift! Feel free to exchange it for something more suitable to how you’re spending your holiday season.

As you’re defrosting from the winter air, are you thinking about {{problem your team solves}}? Don’t freeze those ideas until the new year, the best time to act on {{solving problem}} is while they’re still warm.

I’d love to show you how {{your company}} helps {{solve the problem}}. When works best for you?

Warm-up your closed lost opportunities from earlier in the year

Audience: Closed Lost opportunities
Gift Ideas: Seasonal gift from the “Alyce Holiday” merchant

Gift Invitation Template:

Subject Line: {{Name}}, it’s the most wonderful time to chat again…

Hi {{name}},

As the weather outside starts to get frightful, I figured you could use {{ gift }} to stay warm and safe this holiday season.

Of course, if the gift isn’t what you need, feel free to exchange it for something else seasonally inspired you prefer better!

It’s been a while since we last spoke, but ‘tis the season for {{your product/service}}. As we head into the winter months, how are you thinking about {{problem you solve}}?

I’d love to show you what our team has been up to since we last spoke to bring some holiday cheer to your {{department that leverages your product}}.

Let me know if you’re interested in picking up the conversation,

{{Your Name}}

Augment Your Existing Holiday Campaigns With Gifts

If you’re anything like us, your team loves a good theme and chances are you’re creating content and offers around a holiday theme to engage with prospects and customers alike.

Though your campaigns could exist on a specific channel like email, social media, or content syndication, you can always create a VIP experience for those who you want to participate in your special offer by running a holiday gifting campaign!

Invite your VIP prospects to engage with your Holiday Campaigns

Audience: VIP Prospects
Gift Ideas: Thematic gifts for your holiday campaign or the Alyce Holiday Merchant

Gift Invitation Template:

Subject Line: The weather should be the only frightful thing this holiday season

Hi {{name}},

While the weather outside might be frightful, {{holiday campaign}} is so delightful!

We want to invite you to participate in {{holiday campaign}}!

In this {{holiday campaign}}, you’ll find:
X Aspect of your campaign
Y Aspect of your campaign
Z Aspect of your campaign

To help you get the most out of this experience, here’s a gift! We hope you enjoy it, but if it doesn’t suit you right now feel free to exchange it for something else.

Have a great holiday season,
{{Your Name}}

Holiday Gifting Campaigns You Can Run In 2020

As we wind down one of the most memorable years in most of our lives, showing gratitude for those who have stuck by your company is a great way to round out the year. In short, what better way to express your gratitude than with a gift.

We hope these holiday gifting campaign templates gave you the inspiration you need to push through the end of the year and end 2020 on a high note!

Looking for more gifting trends? Check out our State of Gifting in 2020 Report!


Photo by Joanna Kosinska on Unsplash

November 4, 2020
Sara P.

Hiya! I'm Sara and I joined Alyce in February of 2020 as the Brand Content Manager. If you have any feedback at all on what you've read, heard, or watched from us please let me know! When I'm not doing some sort of physical activity, you can find me reading David Sedaris, listening to a true crime podcast, or re-watching the same show over and over again on Netflix.

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Holiday Gifting Campaigns To Run In 2020

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