How Giving Back Earns You More Personal Connections

We’ve always given recipients the Power of Choice – meaning they could accept exchange or donate any gift. But now we’re putting the power in your hands. For the first time, you’re now able to find, select, and offer donations to your prospects and customers right from the Alyce marketplace.

Donations in the marketplace announcement

Give first, give consistently. It's one of our core values here at Alyce, and we make sure to embed it in everything we do: from our culture to the way we interact with customers, to the way we build our product.

And at the center of giving first, is giving back. Alyce has always given gift recipients the power to choose to exchange their gift in favor of a donation to a charity of their choice upon receiving a gift. But now, in addition to that, all teams using Alyce now have the ability to send a donation as a gift to their prospects and customers, as a way of connecting personally to the causes they care about most.

The Power of Donations as Gifts

Our goal at Alyce is to help our customers get closer to their prospects and customers by providing the opportunity to connect on a personal level. A great way to do that is through personal gifting- understanding your buyer's personal interests, and sending them a gift you know they'll like and appreciate because it's attached to one of those interests. But after learning a ton from our customers, and seeing just how many recipients actually preferred to donate the value of their gift rather than accept it, we realized something really important:

What people care about most are the causes and initiatives that they support.

And to take the ultimate personal approach, aligning to these extremely meaningful causes is what resonates most with prospects and customers. Not to mention, it's just a great way to do good.That's why we're so excited to roll out donations in the Alyce marketplace,so we can enable our customers to join us in giving first, and giving consistently, all while providing a better way to connect with prospects and customers on a personal level.

Leveraging Donations in the Alyce Marketplace

Alyce customers can now customize campaigns to include donations as a gift type to make available to their team. When donations are enabled for your campaign, your team will be able to access donations to over 350 charities in the Alyce marketplace to send to customers and prospects:As part of this update, for campaigns in which donations are enabled, Alyce will surface donations as recommended gift options when appropriate within the budget set for the campaign. For example, if Alyce knows that your prospect is involved with the Wounded Warrior Project, Alyce will surface a donation to the Wounded Warrior Project as a gift option to send. As shown above, within this campaign, all members of your team will be able to access the full donation marketplace to send a donation they know will resonate and be appreciated by their prospect or customer.

Start Creating More Meaningful Connections

A good friend of mine loves cooking and traveling. If you were trying to connect with her, she'd love if you got her a cool new recipe book or a brand new weekender bag, don't get me wrong. But I also know she cares a TON about women's health. If you send her a donation to a woman's health organization, she'd be over the moon appreciative, and way more likely to engage. That's why it's more than just "gifting" we encourage at Alyce; it's giving first and giving consistently outside of just physical gifts.

It's about giving back, giving things that people connect with emotionally, and giving gifts that are thoughtful and memorable.

And with that in mind, today, we're also announcing that Alyce will match all donations to the top charity on our platform every quarter. Our first match goes to the Wounded Warrior Project, the top charity of our Q4 2019.We hope you're as excited as we are about this new feature and we hope you join us in giving first and giving consistently.

Want to learn more about how you can start connecting with your buyers, and kickstarting meaningful relationships through personal gifting and donations? Request a demo to chat with our team!

January 28, 2020
Blake Grubbs
Blake G.
Born and raised in New Hampshire and transplanted to Boston, I’ve spent the last few years having a ton of fun as a marketer at high-growth SaaS startups. In April 2019, I decided to join the unbelievable team here at Alyce as a Product Marketer to do the same thing. Outside of work you can find me at Fenway or the Garden watching the Sox and C’s, eating all the pizza and pasta in the North End, and drinking Coronas on Seabrook Beach.

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How Giving Back Earns You More Personal Connections

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