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Sales & Marketing Best Practices

How Branded Should B2B Direct Mail Campaigns Be?

In chatting with customers and prospects that are using Alyce to execute B2B direct mail campaigns, we get this question every day: how much of our company’s branding should we be putting into direct mail outreach? It depends on the…

B2B Prospecting Emails That Get Responses

The topic for this week's best practice focuses on the first few sentences of a cold prospecting message. “What is the best message to use?” is probably the most frequently asked question for us here at Alyce (and rightfully so).…

How to Send 1-to-1 Business Gifts with Alyce

If you’ve ever sent a prospect, client, or coworker a gift, you know how hard it is to choose the right gift to get your message heard. Plus, you can easily spend hours researching, ordering and shipping that gift without…

How to use sales prospecting gifts to drive action

  “For every action, there is an equal and opposite reaction.” - Sir Isaac Newton It’s no surprise, that businesses use gifts to drive action. No investment creates more immediate results. But what if you don’t already have an existing…